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Digital Marketing Manager

2 months ago

Palm Beach Gardens, United States Goodwin Recruiting Full time
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Job Description:

A leading beauty tool and skincare company is searching for a Digital Marketing Manager to join its expanding team. The ideal candidate must have experience in direct-to-consumer (DTC) marketing with a physical product and expertise in managing META ad spending. If you’re seeking an exciting opportunity in the sunny locale of Port St. Lucie, Florida, this could be the perfect role for you


Digital Marketing Manager Benefits:

  • Competitive base salary of $100,000+
  • Potential for bonuses and commissions
  • Employer-funded medical, dental, and vision insurance
  • Generous relocation package to Port St. Lucie, FL
  • Significant career advancement opportunities
  • Collaborative and enjoyable team environment

Digital Marketing Manager Requirements:

  • Willingness to relocate to South Florida and work on-site
  • Proven experience in executing and managing performance testing and promotional campaigns
  • Advanced proficiency in Google Editor, Google Ads, and Facebook/Meta
  • Strong ability to analyze data and report on key performance indicators (KPIs) such as CPS, CPL, CAC, LTV, ROAS, Repeat Rate, etc.
  • Experience in managing a budget of at least $400k per month in performance-driven paid media for a single company
  • Capability to run clean multivariate tests for creative, audience, and landing pages

Digital Marketing Manager Responsibilities:

  • Manage paid marketing channels including Facebook, TikTok, Snapchat, Pinterest, paid search, and shopping
  • Develop, optimize, test, and report on campaigns across platforms such as paid search, Meta, YouTube, display, native, direct mail, affiliate, and CTV
  • Explore and innovate with both existing and new channels, welcoming fresh ideas
  • Provide insights on high-performing ads while collaborating with teams from creative, education, retention, and customer experience
  • Incrementally optimize campaigns by developing hypotheses and conducting tests



At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person's age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share. JOB ID: 139846#post

Darin Poage

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