Digital Marketing Manager

3 weeks ago

Pompano Beach, United States BrandStar Full time
Job DescriptionJob Description

BrandStar Digital is in search of an experienced Digital Marketing Manager to lead the successful implementation and maintenance of digital marketing projects and campaigns of various types and complexity for agency clients either directly or through subordinate team members. This involves developing and implementing tailored digital marketing strategies based upon client needs that include search engine marketing (SEM), search engine optimization (SEO), digital advertising, paid social, and email marketing campaigns to achieve client business objectives. The Digital Marketing Manager is creative while data-driven and must be able to create schedules, manage team resources, and create best practices while handling multiple client projects simultaneously.

Specific responsibilities of the Digital Marketing Manager include:

  • Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion.
  • Build and manage digital advertising campaigns within multiple platforms such as Google Ads, Instagram, Facebook, and Amazon or similar platforms in accordance with client needs, goals, and budget. This involves the set-up, optimization, and management of Pay Per Click (PPC) and digital advertising campaigns for multiple clients simultaneously.
  • Conduct audience and keyword research as needed, landing page development, set up of digital campaigns, audience targeting and goal tracking, and A/B testing.
  • Create and manage content for digital channels including website, social media, email marketing, and other online platforms.
  • Develop and implement search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, and paid social strategies and campaigns.
  • Conduct in-depth analysis of website traffic, user behavior, and conversion data to identify trends and opportunities for optimization.
  • Collaborate with internal teams to develop assets including graphics, videos, and other multimedia content.
  • Create dashboards for use in the analysis, tracking, and depiction of campaign data against Key Performance Indicators (KPIs).
  • Participate in client meetings to ensure digital needs and objectives are understood and appropriate client strategies are created. Provide consultative feedback based on subject-matter expertise that align with agency capabilities and resources.
  • Perform regular analysis of implemented digital ad campaigns to assess the effectiveness of the client strategy. Recommend data-driven changes and implement as needed to ensure customer satisfaction.
  • Monitor and manage budgets, ensuring campaigns are delivered on time and within budget.
  • Lead and manage the work of staff and professionals within the digital marketing team.
  • Manage relationships with contractors, vendors, and offshore team members, serving as the primary point of contact for coordination and communication regarding client projects.

Who is BrandStar?

BrandStar is a fully integrated multi-media, digital video, and television production facility. We are experts in connecting PEOPLE with BRANDS to do LIFE better by way of delivering current and strategically relevant brand content that inspires, educates, and enhances the lives of our viewers and media audiences.

For more information on us, please visit our website www.BrandStar.com.



  • Minimum of 5 years experience working with search engine optimization methods and digital advertising, specifically Google Ads and related platforms.
  • Minimum of 2 years experience working within an advertising agency or digital marketing firms.
  • Minimum of 2 years experience prior experience managing and/or leading the work of others.
  • Demonstrated knowledge of digital ads and account management.
  • Specific knowledge of and experience with lead generation and e-commerce setting up and managing digital advertising with Google Ads including Search, Display, Video, Performance Max, Shopping, and Remarketing campaigns.
  • Must have experience with Google Merchant Center, Google Analytics GA4, and setting up goal tracking and conversion tracking with WordPress, WooCommerce, and/or Shopify.
  • Experience setting up and managing advertising through Bing, Facebook, Instagram, LinkedIn, Pinterest, Snap, TikTok, and/or Amazon is beneficial but not required.
  • Certification as Google Ads Certified or Google Analytics Certified or equivalent highly preferred.
  • Ability to work effectively in a fast-paced, entrepreneurial environment.
  • Organized; with the ability to prioritize and juggle multiple tasks or projects simultaneously, meet critical deadlines, and handle stressful situations in a professional manner.
  • Ability to adapt and pivot, often without notice, to address critical issues as they arise while still delivering on-time, on-budget departmental goals.


Benefits:

BrandStar offers a variety of benefits to all full-time employees including:

  • Health, dental, vision, and life insurance.
  • Flexible Spending Account
  • Health Savings Account
  • 401(k)
  • 401(k) matching
  • Paid time off

  • Digital Marketing Manager

    3 months ago

    Pompano Beach, United States BrandStar Full time

    Job DescriptionJob DescriptionBrandStar Digital is in search of an experienced Digital Marketing Manager to lead the successful implementation and maintenance of digital marketing projects and campaigns of various types and complexity for agency clients either directly or through subordinate team members. This involves developing and implementing tailored...

  • Digital Marketing Manager

    2 weeks ago

    Virginia Beach, United States INCPG Full time

    Digital Marketing Manager  Seeking a Digital Marketing Manager in Virginia.  The role will develop the digital marketing omni channel strategy that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sales of branded products and services. Responsibilities   • Establish and...

  • Digital Marketing Manager

    1 month ago

    Miami Beach, United States Think Hospitality Full time

    Job DescriptionJob DescriptionJob Title: Digital Marketing ManagerLocation: Miami, FLDepartment: MarketingReports To: Marketing DirectorPosition Summary: We are seeking a highly motivated and results-driven Digital Marketing Manager to lead our digital marketing efforts across multiple properties. The ideal candidate will have a strong understanding of...

  • Digital Marketing Manager

    10 hours ago

    Mastic Beach, New York, United States MyCareersFuture Full time

    Job SummaryMyCareersFuture is seeking a highly skilled Digital Marketing Manager to join our Sales & Leasing Group. As an Assistant Manager, Digital Marketing, you will be responsible for driving the company's digital growth and objectives.Key ResponsibilitiesDevelop and implement a comprehensive lead performance marketing strategy, managing the SOPs from...

  • Digital Marketing Manager

    1 week ago

    Mastic Beach, New York, United States MyCareersFuture Full time

    Job Title: Digital Marketing SpecialistCompany: MyCareersFutureJob Type: Full-timeHours: Monday to Friday, 8:30am to 5:30pmSalary: CompetitiveRoles & ResponsibilitiesDevelop a comprehensive digital marketing strategy by conducting thorough analyses of both internal and external factors, including market solutions, tools, and competitor strategies.Manage...

  • Digital Marketing Manager

    4 weeks ago

    Daytona Beach, United States Zgraph Full time

    Job DescriptionJob DescriptionDigital Marketing ManagerThe Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing...

  • Digital Marketing Manager

    3 weeks ago

    Daytona Beach, United States Zgraph Full time

    Job DescriptionJob DescriptionDigital Marketing ManagerThe Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing...

  • Digital Marketing Manager

    3 months ago

    Daytona Beach, United States Zgraph Full time

    Job DescriptionJob DescriptionDigital Marketing ManagerThe Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing...

  • Digital Marketing Manager

    3 months ago

    Newport Beach, United States House Of Sillage Full time

    House of Sillage is a prestigious and innovative luxury fragrance brand renowned for creating exquisite olfactory experiences. Our commitment to quality, craftsmanship, and timeless elegance sets us apart in the world of fine fragrances. As we continue to expand our e-commerce and global presence, we are seeking a dynamic professional to fill the role of...

  • Marketing Manager

    2 weeks ago

    Pompano Beach, United States Spring Footwear Corp Full time

    Since 1991, Spring Footwear has made a difference in the lives of consumers who have depended on our brands to deliver comfort and style. Product innovation, quality, value and flexibility are the cornerstones that contribute to our success. This all leads to our mission: "To develop successful partnerships by creating and delivering the best quality, value,...

  • Assistant Manager, Digital Marketing

    1 day ago

    Mastic Beach, United States MyCareersFuture Full time

    Roles & Responsibilities Assistant Manager, Digital Marketing Our client, a real estate company is looking for Assistant Manager, Digital Marketing to join their Sales & Leasing Group. Job responsibilities: Drive the company's digital growth and objectives. Develop and implement a comprehensive lead performance marketing strategy, managing the...

  • Marketing Manager

    3 weeks ago

    Pompano Beach, United States Spring Footwear Corp Full time

    Job DescriptionJob DescriptionSince 1991, Spring Footwear has made a difference in the lives of consumers who have depended on our brands to deliver comfort and style. Product innovation, quality, value and flexibility are the cornerstones that contribute to our success. This all leads to our mission:“To develop successful partnerships by creating and...

  • Marketing Manager

    3 months ago

    Pompano Beach, United States Spring Footwear Corp Full time

    Job DescriptionJob DescriptionSince 1991, Spring Footwear has made a difference in the lives of consumers who have depended on our brands to deliver comfort and style. Product innovation, quality, value and flexibility are the cornerstones that contribute to our success. This all leads to our mission:“To develop successful partnerships by creating and...

  • Digital Marketing Manager

    4 weeks ago

    Newport Beach, United States SmartFinancial Full time

    Job DescriptionJob DescriptionDigital Marketing Managerat SmartFinancialRemoteSmartFinancial offers smarter insurance products, delivered by people and powered by technology.At SmartFinancial, we're on a mission to make the insurance shopping process better, simpler, and more effective. Our transparent insurance-technology platform is changing the way...

  • Digital Marketing Manager

    3 months ago

    Newport Beach, United States SmartFinancial Full time

    Job DescriptionJob DescriptionDigital Marketing Managerat SmartFinancialRemoteSmartFinancial offers smarter insurance products, delivered by people and powered by technology.At SmartFinancial, we're on a mission to make the insurance shopping process better, simpler, and more effective. Our transparent insurance-technology platform is changing the way...

  • Digital Marketing Manager

    2 weeks ago

    Newport Beach, United States SmartFinancial , Inc. Full time

    Join SmartFinancial: Empowering Insurance Agents with Cutting-Edge Technology Welcome to SmartFinancial, where our mission is clear: to drive growth and success for insurance agencies through our industry-leading technology! Voted one of the Best Places to Work for four consecutive years, we are one of the fastest-growing tech companies. We are a leading...

  • Digital Marketing Manager

    2 weeks ago

    Newport Beach, United States SmartFinancial Full time

    Job DescriptionJob DescriptionJoin SmartFinancial: Empowering Insurance Agents with Cutting-Edge TechnologyWelcome to SmartFinancial, where our mission is clear: to drive growth and success for insurance agencies through our industry-leading technology! Voted one of the Best Places to Work for four consecutive years, we are one of the fastest-growing tech...

  • Digital Marketing Manager

    3 weeks ago

    Newport Beach, United States SmartFinancial Full time

    Job DescriptionJob DescriptionJoin SmartFinancial: Empowering Insurance Agents with Cutting-Edge TechnologyWelcome to SmartFinancial, where our mission is clear: to drive growth and success for insurance agencies through our industry-leading technology! Voted one of the Best Places to Work for four consecutive years, we are one of the fastest-growing tech...

  • Digital Advertising Specialist

    3 months ago

    Pompano Beach, United States BrandStar Full time

    Job DescriptionJob DescriptionBrandStar Digital is in search of an experienced Digital Advertising Specialist to develop, implement, and execute individualized client strategies. The Digital Advertising Specialist is responsible for creating, coordinating, and optimizing digital advertising campaigns for clients. This includes tailoring campaigns and...

  • Ecommerce & Digital Marketing Manager

    2 weeks ago

    Jacksonville Beach, United States Goruck Full time

    Position: Ecommerce & Digital Marketing Manager Location: Jacksonville Beach, FL SUMMARY The eCommerce & Digital Marketing Manager will drive all activities related to the GORUCK websites including GORUCK.com and GORUCK.eu plus the expansion into other markets. They will have a specific focus on improving website performance and customer journey to drive...