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Digital Marketing Manager
3 months ago
Job Title: Digital Marketing Manager
Location: Miami, FL
Department: Marketing
Reports To: Marketing Director
Position Summary:
We are seeking a highly motivated and results-driven Digital Marketing Manager to lead our digital marketing efforts across multiple properties. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, content marketing, social media, and email marketing and website management. You will be responsible for overseeing & managing marketing campaigns, updating & managing websites and collecting & managing data.
Key Responsibilities:
- Website & Digital Marketing Management:
- Manage all website updates across multiple properties.
- Gathering information & updating accordingly
- Project manager for any new website builds with our web designers
- Managing Google Listings
- Managing Open Table Accounts
- Plan, create, and manage digital marketing campaigns across various channels, including SEO, Website, email marketing, and social media.
- Monitor, measure, and report on campaign performance, adjusting strategies as needed to optimize results.
- Managing timelines & projects
- Collaborate with internal teams to ensure content aligns with brand messaging and goals.
- Assist with inter team communication & project management
- Assist when needed with photoshoots, scheduling & planning
- Manage SEO strategies to improve website visibility and search engine rankings.
- Work with our social and email team to approve content & manage digital campaigns
- Analytics & Data Reporting:
- Use analytics tools to track and report on website traffic, campaign performance, and key metrics.
- Prepare regular reports and presentations on digital marketing activities and track results
- Work closely with other marketing team members and departments to align digital marketing efforts with overall company objectives.
Qualifications:
- Years of experience in digital marketing, with a proven track record of managing successful campaigns.
- Strong understanding of digital marketing channels, including SEO, social media, and email marketing.
- Able to work with different website management platforms, Amadeus/Wix/Wordpress
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Updates, social media management tools).
- Excellent analytical skills
- Strong project management and organizational skills.
- Creative thinking with attention to detail and a passion for staying updated on digital marketing trends.
- Exceptional communication and interpersonal skills.
Preferred Qualifications:
- Certification in digital marketing or related areas (e.g., Google Analytics, Google Ads).
- Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.