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Director, Paid Search
5 months ago
Manage the strategy and oversee planning, optimization, and reporting of the client's SEM, specifically shopping/ecommerce campaigns. You will also help integrate SEM with other capabilities
Serving as escalation point of contact for day-to-day clients
Shaping and articulating the department's view on customer segmentation, media strategy tactics, and execution
Managing the strategic components of an integrated SEM-shopping campaign, with other digital and offline media
Overseeing the development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
Accountable for testing schedule, learning agenda, performance/budget forecasts
Drawing insights from program results, keeping clients and internal teams looped in on strategic implications
Identifying and addressing client issues, as well as new opportunities within existing client business
Owning and clearly responding to client questions and issues related to media
Working closely with account, creative, and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained
Managing and motivating junior staff, providing them with ongoing feedback, performance evaluation, career direction, and training
Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
Providing creative solutions to client challenges; resourceful and able to troubleshoot issues with limited direction
Understanding big picture implications, how insights and optimizations can be applied in other team's marketing funnels and channels
