Director, Paid Search

1 month ago


New York County New York, United States Razorfish Full time
Job Description

Manage the strategy and oversee planning, optimization, and reporting of the client's SEM, specifically shopping/ecommerce campaigns. You will also help integrate SEM with other capabilities

Serving as escalation point of contact for day-to-day clients

Shaping and articulating the department's view on customer segmentation, media strategy tactics, and execution

Managing the strategic components of an integrated SEM-shopping campaign, with other digital and offline media

Overseeing the development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)

Accountable for testing schedule, learning agenda, performance/budget forecasts

Drawing insights from program results, keeping clients and internal teams looped in on strategic implications

Identifying and addressing client issues, as well as new opportunities within existing client business

Owning and clearly responding to client questions and issues related to media

Working closely with account, creative, and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained

Managing and motivating junior staff, providing them with ongoing feedback, performance evaluation, career direction, and training

Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied

Providing creative solutions to client challenges; resourceful and able to troubleshoot issues with limited direction

Understanding big picture implications, how insights and optimizations can be applied in other team's marketing funnels and channels



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