Lead, Paid Search

3 weeks ago

New York, United States Code3 Full time

Code3 is a full-service marketing partner, powering better performance for digital disruptors and Fortune 500 leaders alike. It provides white-glove creative, media buying, and measurement services for brands across scaled digital and audience-based media platforms. Code3's deep expertise drives business results and reveals actionable insights about customers and prospects. At a time when CEOs and CMOs are striving for greater control and transparency over marketing investments, Code3 stands out through its standards, accountability and expertise. That's why top companies rely on Code3 to reach their most valuable prospects across digital, social, and emerging channels like audio and OTT.

We consider ourselves to be modern search experts. Search is no longer a one-platform world; cross-platform search strategy is table stakes. We build campaigns to thrive in the world of AI, so we can continue to dominate search intent in a keyword and cookie-less future.

The Lead, Search will work closely with internal Search teams to ensure we're driving best-in-class client strategy that either follows current best practices or sets the new standard. They will manage a book of business, overseeing strategy, execution, reporting, and communication with client points of contact. This is a collaborative position, requiring interaction with many of our other teams at Code3, such as our Client Delivery team, other platform groups, and internal analytics resources to problem-solve for clients. The Lead, Search will also have opportunities to partner with our Growth team on New Business pitches, provide support across marketing initiatives, and lean into thought leadership for the industry.

**What you'll do**:

- Reporting into the Director, Search this role will be second in command and be expected to help lead the Search team
- Assist in development of best practices, ensuring Search clients are receiving world class service, support and performance
- Streamline execution and ongoing optimization workflows to automate as much as possible
- Directly manage junior Search team members with additional opportunities for mentoring/training across Search and other Activation teams
- Own client strategy and execution on Google/Microsoft Ads across accounts
- Support is available for managing day to day execution on all accounts
- Serve as both the Paid Search and Client Lead on a couple of accounts, fully owning the client relationship
- Develop strategic roadmaps and testing plans for all accounts to continuously drive improved performance
- Set performance goals and track progress towards meeting business objectives, regularly reporting on key metrics and providing recommendations for optimization
- Build trusting relationships with client counterparts establishing yourself as a strategic Search expert and educating the client on Search, the channel's role in the marketing mix, and how it contributes to the brand goals
- Serve as a Subject Matter Expert for eCommerce within the Paid Search team
- Assist in developing case studies and writing blogs on modern search for our website
- Stay current on industry trends and best practices, focusing on how changes can help improve offerings to accounts
- Aid in creation of new business presentations, support sales call, and participate in new business RFPs
- Assist with and run advanced training on new features and services

**Expected breakdown in time**:

- Execution and Optimization: 40%
- Client Comm and Strategy: 30%
- Reporting and Analysis: 10%
- Thought Leadership, Process Improvement, & Training 10%
- People Management or Mentorship: 10%

**Who will love this role**:

- A collaborator who takes an open-minded approach to working with colleagues to produce the best work possible
- You have a curious, strategic mind-set and enjoy problem-solving
- A positive leader with an excitement to learn and adapt to new ideas
- An excellent communicator who is able to convey their thoughts in a clear and effective manner to clients and team members
- A growth-oriented individual who wants to help scale a department from the ground up
- Someone with a passion for testing and challenging the status quo
- An early adopter who is ready to lead the pack when it comes to modernizing accounts
- You can take complex strategies and present them in persuasive but digestible ways to clients

**You should have**:

- 5+ years of paid search advertising experience with Google/Bing search and shopping
- 1-2 years of proven experience managing other people
- Strong track record of success working on eCommerce accounts
- Experience managing budgets between $100k - $500k per month
- Subject matter expert knowledge of search marketing and the relationship search can play within cross-channel strategies
- A curiosity and desire to learn how to leverage AI more in your day-to-day
- Technical expertise with GA4 and/or GTM a huge plus
- Experience with Feed management also a plus
- GDN, YouTube, and Demand Gen ex

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