Paid Search Specialist P/T

3 weeks ago

New York, United States Experis Full time

Paid Search Specialist-P/T
Pay $30-35hour
Duration 6 months
Location-Remote
***Part time-20 hours week
We are seeking a Part-Time Paid Search Specialist for a long-term contract opportunity. The P/T Paid Search Specialist will have a creative, entrepreneurial spirit and be excited to join a newly formed team focused on advancing growth and reputation in online education

The P/T Paid Search Specialist for Online Education Marketing will work within the Division of Enrollment Management and report to the Associate Director of Online Education Marketing. In this role, the specialist will create, manage and monitor Google ads to drive leads for programs , routinely optimizing campaigns to increase application submissions and enrollments.

We're looking for an agile and strategic marketer with a track record for success in driving results.
Responsibilities

  • Manage and optimize paid search campaigns across various platforms (Google Ads, Bing Ads, etc.).
  • Conduct keyword research and analysis to identify opportunities for campaign optimization.
  • Create compelling ad copy , writing headlines and descriptions optimized for search campaigns.
  • Develop and implement strategies to improve campaign performance , including bid management, ad copy optimization, and landing page testing.
  • Monitor campaign budgets and performance metrics , such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
  • Generate regular reports to track campaign performance.
  • Stay up-to-date with industry trends and best practices in paid search advertising.
  • Collaborate closely with the Associate Director of SEO & Digital Strategy to integrate paid search and organic search strategies , foster a holistic approach to search engine marketing, and maximize overall search performance for our school partners.


Requirements
  • Proven experience managing paid search campaigns, preferably in an agency or e-commerce setting.
  • Proficiency with Google Ads specifically. Additional experience with other PPC platforms is a plus.
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Excellent communication and project management skills.
  • Google Ads certification or other relevant certifications are a plus.
  • Self-motivated and able to work independently as well as in a team environment.
  • Excellent organizational and time management skills to handle multiple projects and meet deadlines.
  • Creative thinker with a passion for staying up-to-date with the latest industry trends and content marketing techniques.

Preferred Experience
  • Creating and monitoring paid social campaigns

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