Analyst, Paid Search

3 weeks ago

New York, United States Spark Foundry Full time

Job Description

Overview: 

The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path. The Analyst, Paid Search also requires participation in and completion of our agency wide, entry-level training program, and our search specific training track.

Role Objectives: 

Gather research necessary to build a new campaign

Assist team in gathering necessary data for plan development

Responsible for trafficking approved plan

Monitor and maintain campaign budgets, pacing, and bid adjustments

Monitor and manage performance and competitive landscape

Monitor and optimize paid search performance to meet business objectives

Develop optimization recommendations and/or testing plans

Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns

Pull and analyze data to inform campaign reporting and help build insights

Granular maintenance of monthly billing cycle

Resolve billing discrepancies in partnership with client strategy and billing reconciliation team

Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc. 

Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

Stay informed on search industry trends and new tools and ad formats

Successful completion of training programs and requisite certifications required

Qualifications

Some professional or internship experience in SEM/paid media preferred

Strong quantitative skills, including analytical abilities and math proficiency

Proficiency in MS Suite: Excel, Word, PowerPoint required

Solid verbal and written communication skills

Demonstrated critical thinking and problem solving skills

Ability to work within a team, handle multiple assignments, and meet tight deadlines

Detail oriented and demonstrable organizational skills 

Timely delivery of all work 

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