Senior Associate, Commerce
Found in: Resume Library US A2 - 1 week ago
This is a remote opportunity
The Senior Associate must be both strategic and organized, be engaged, tenacious and passionate about delivering outstanding media ideas and work. The ideal candidate will be a strong communicator that will learn a range of topics from campaign recommendations to reporting to everyday campaign management. You will gain visibility into some of the strongest ad platforms while working to understand their offerings and relevance to our brands.
You Will:
Integrated Planning:
Support Manager and Assoc. Director of a given brand's eCommerce business throughout the entire planning, and implementation process
Engage in communication and media deliverables for lower funnel media; help to maintain status report as demonstration of this and for client and internal management effectiveness
Support senior management on budget projections by channel by month (both GA and DCM), working closely with analytics team, provide up spend and incremental scenarios to client on a regular basis
Work with internal channel teams on a daily basis, ensuring campaigns are run to agreed upon best practice guidelines
Learn the nuances of how middle funnel and lower funnel work together and how to deliver best possible performance across both
Build and sustain client relationships-attending client meetings and maintaining regular contact
Work with Integrated Media team to understand how eCommerce media plans can tie into the larger brand campaigns throughout the course of a campaign and help plan full funnel strategy
Meet with industry representatives and media partners to understand vendor capabilities that would benefit the client's goals in general and those defined in a campaign's brief
Support the team to implement digital campaigns for the client at a variety of retailers such as Walmart, Target, Kroger and others to drive sales, return on ad spend and awareness of the brands
Client & Internal Relationships:
Build trusting collaborative relationships with clients of all levels (especially Executive Director and Brand Manager)
Collaborate with all Agency departments & teams
Assist and attend weekly calls and meetings, working to understand all Lower Funnel needs
Collaborate across our client team and channels and internal teams
Communication Skills:
Encourage open, ongoing internal communication
Maintain communications process with clients, creative (when necessary) and agency
Help create client presentations
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