Vice President, Commerce
2 weeks ago
We’re looking for an outstanding VP, eCommerce Strategy leader, someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple clients and partners. This is a unique opportunity for an experienced eCommerce media expert to drive outcomes for Verizon, with a focus on the Value Brands portfolio which includes brands like StraightTalk, Visible & Tracfone among others.
Sound like you? Read on.
Role Overview:
The VP, eCommerce will be the lead of our Commerce COE for Verizon, which means maintaining relationships with retail partners, integrating ecommerce strategy into holistic plans, overseeing investment retail workstreams, and developing and implementing best practices across the team. You will be the connector across the agency teams and client teams and will be responsible for driving commerce across the full funnel and working with Data and Analytics to develop Commerce Learning agendas. You will serve as the main point of contact across senior clients and act as a leader across the full agency team.
Responsibilities:
Manage growing eCommerce team in the planning and activation of campaigns across retail commerce space, including: Walmart Media Group, Dollar General, Target/Roundel, Family Dollar & Best Buy, among others.
Interpret client needs, and develop strategic solutions that address the needs and goals for their business.
Partner closely with Brand Planning, Search, Precision, and Paid Social counterparts to ensure commerce plans fit within overall go-to-market approach
Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key retail partners
Responsible for presenting strategic recommendations, soliciting feedback and ensuring team is able to execute on strategy to effectively hit client goals
Manage, optimize, and expand programs for all performance marketing channels to maximize the sales and strategic KPIs (new customer acquisition, lifetime value, etc.)
Partner with agency leads across Creative, Technology, and Strategy to deliver connected commerce plans to our clients
Serve as liaison to Zenith & Publicis Media Commerce practices to ensure we are bringing best in class tools and solutions to our Verizon; connect clients through thought leadership, training, and workshops.
Consulting Strategy and Digital Investment teams on Commerce opportunities within upper-funnel investments and strategies.
Support in any new business pitches and related work as required
Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed
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