Director, Product Marketing

1 month ago

New York, United States Regal Entertainment Full time
ABOUT THE ROLE:

Regal is seeking an experienced Director of Product Marketing to drive our product positioning by owning our go-to-market launch strategy for the product portfolio and new features. Reporting to the CEO, you will work closely with our marketing, product & engineering team members. As Regal's Director, Product Marketing, your skillset will encompass excellent writing and communication skills. You will have a passion for marketing technology and defining the future of B2C outbound sales. Additionally, if you're a marketer with experience creating content effectively and quickly and are hands-on, you will thrive in this role. Regal has big ambitions for our product marketing team, and we want you to help us lead that charge

RESPONSIBILITIES:
    • Develop and support the go-to-market launch strategy for the product portfolio and new features within the Regal platform: define objectives and create accompanying messaging
    • Own rollout programs, including sales enablement, customer communications, and external marketing (collateral, website, content, and PR)
    • Lead product launch process with Product to bring new products and features to market
    • Ensure that internal communication is clear and consistent and that feedback loops are seamless
    • Partner on our sales enablement and training, including the development and rollout of materials such as sales demos, scripts, videos, customer stories, case studies, and more
    • Develop and conduct internal product communications and training across all teams: Sales, Product, Customer Success, and Marketing about the product roadmap and new releases
    • Strong writing skills are a must, as you will be responsible for defining Regal's value proposition, including customer pain points, differentiators, market trends, and competitive analysis
ABOUT YOU:
    • 5-10 years in product marketing leadership with B2B SaaS organizations
    • Experience writing and editing copy for various channels
    • Strong communication skills
    • Ability to work closely with team members across divisions in a fast-paced environment
    • Design skills are a plus, but not a requirement
BENEFITS/PERKS:
    • Competitive compensation packages, including early stage equity
    • 401k plan
    • Flexible PTO & 11 paid holidays
    • Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents)
    • Paid parental leave
    • Happy hours, team outings, & biannual off/onsites
    • Pre-tax commuter benefits
    • Complete laptop workstation
    • & more


POSITION LOCATION & OFFICES:

This position is available in New York City, San Francisco & Boston. *PLEASE EDIT BASED ON HIRING CITY*

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