Digital Sales Planner, Sports

3 weeks ago


New York County New York, United States NBCUniversal Full time
Job Description

You will be a member of the Platform Monetization team at NBC Universal, one of the world's leading media and Entertainment companies, covering all digital brands across NBCU. As a Digital Sales Planner, you will be responsible for owning the day-to-day relationship for Fortune 500 clients partnering with our Ad Sales team.

Responsibilities:

Collaborate with Account Executive to understand agency/client goals and objectives to brainstorm solutions

Work across all NBCU digital Sports properties including Peacock

Accountable for campaign results and providing clients with strategic and tactical guidance to achieve online marketing objectives

Combine data analytics and client feedback to configure, operate, and optimize campaigns to meet client objectives

Work with all internal departments (Ad Ops, Marketing, Management, Site Teams, etc.) on the development and implementation of client campaigns

Create media plans that meet customer needs and maximize revenue across the portfolio and NBCUniversal

Manage client relationships and deliver superior customer service

Ensure all digital campaigns get live, including collection of assets and liaising with Ad Ops to ensure campaigns go live as expected

Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary

Communicate campaign highlights and/or red flags to AE/Planning Manager to enable resolution with client

Deliver campaign recap to AEs and/or clients summarizing performance

Coordinate with Account Executives on development of renewal strategies including post-campaign research based on delivery insights


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