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Senior Associate, Insights

5 months ago

Chicago Illinois, United States Starcom Full time
Job Description

About Our Insights Center Of Excellence

Our newly formed Insights Center of Excellence is the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth for our clients. We have innate curiosity to explore, interrogate and synthesize all forms of data to help us determine what makes people tick. Our department is made up of three interconnected pillars; People, Business and Cultural Intelligence. This combined intelligence allows us to understand why/how people make decisions, explore how these decisions are made in the context of culture and determine the necessary media investment to deliver on KPIs.

The Insights Center Of Excellence will champion a people-first approach to unearth actionable insights for a major client. The Senior Associate will support day-to-day across our People, Business and Cultural Intelligence. This hybrid role will provide the right candidate with the opportunity to grow their skills through data-driven story-telling and the development of actionable client implications.

The successful candidate is a curious, creative and a collaborative problem-solver who thrives in a fast-paced environment.

Role Objectives

Overall:

Mine, evaluate and translate proprietary, syndicated and secondary research to derive meaningful insights

Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients burning questions

Evaluate innovate data partners and approaches to develop POVs

Assist in the development of client-ready insight presentations inclusive of data visualization and storytelling

Work in partnership with client research, strategy and analytics team; have a solid understanding of client’s business goals and challenges

Demonstrate understanding of the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach

People Intelligence: 65%

Define most valuable audience segments for clients using syndicated data

Mine research tools and ensure accuracy in the use and application of data

Build compelling personas that bring key audience segments to life

Exhibit a solid understanding of the use and relevant application of audience ID data

Gain an intimate understanding of Epsilon People Cloud identity solution

Business Intelligence: 25%

Category analysis and evaluation of a brands market position

Media budget optimization across channels, markets, products or segments to drive business growth

Cultural Intelligence: 10%

Work in conjunction with the Cultural Intelligence team to explore and monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients

Translation of trends into strategic opportunities and implications

Incorporate a cultural lens to all audience and business analysis