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Senior Manager, Customer Insights

2 months ago

Chicago Illinois, United States AbbVie Full time

About the Role:

The Marketing Analytics and Business Insights (MABI) function supports AbbVie's US organization. It comprises highly respected researchers, analysts, data scientists, and strategists committed to being best-in-class within the biopharmaceutical industry.

We serve as strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work.

We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas wherever they originate. We are intelligent, fun, quirky, and innovative – and we'd love for you to join us.

Key Responsibilities:

  • Consults and develops analytics strategy and conducts measurement planning for new customer capabilities, including data requirements, defining reporting, and advanced analytics solutions as required.
  • Design test-and-learn strategies for A/B and multivariate/statistical tests across all channels to identify causal impact and iteratively improve performance through critical learning.
  • Design and build a measurement plan to demonstrate the impact of customer relationship management/digital experiences.
  • Influence Brand Leaders and gain buy-in on analytically sound approaches to performance evaluation and prioritization of high-impact analytical efforts.
  • Build & communicate analytic plans that heighten the visibility of omnichannel opportunities that will increase the effectiveness and/or efficiency of the Omnichannel experience across customer and consumer space.
  • Consult on the appropriate methodologies to test and measure the effectiveness of marketing tactics and ensure standardization and alignment where possible.
  • Delivers Omnichannel optimization recommendations using insights and analytics in partnership with Research, Digital Strategy, and/or Brand Analytics.
  • Build and enhance measurement strategy aligned with customer and consumer objectives across all therapeutic areas.
  • Partners with Business Technology Solutions, the Data Science team, Customer Experience, Media, and Franchise Insights/Analytics teams to enable Omnichannel analytics and activation opportunities.
  • Participate actively in establishing best practices for Omni Channel analytics initiatives spearheaded by the Center of Excellence (COE)

Work Environment:

This role is hybrid in the Mettawa office Tuesday through Thursday