Director, Marketing Analytics and Technology

Found in: Resume Library US A2 - 1 week ago

Minneapolis Minnesota, United States NBCUniversal Full time
Job Description

The Director, Marketing Analytics & Technology will play an integral part of the Portfolio Marketing team responsible for developing and implementing a comprehensive marketing analytics strategy across NBC Sports Next and Fandango.  This position will serve as a hands-on leader, with the ability to independently drive and execute advanced marketing analytics initiatives. This position will help lead the development and implementation of marketing analytics tools, technologies, and processes to enhance data collection, analysis, and reporting capabilities. This individual will be vital for helping various marketing stakeholders build, track, and monitor against KPIs and goals that are essential to the business in a concise and consistent manner.

This person will have to be swift in cultivating relationships & in being the conduit between businesses, collaborate closely with Data, Product and Marketing to lead to the rapid development, implementation and adoption of innovative analytic tools and platforms and reporting. As such, this role requires a growth hacker's mentality combined with excellent stakeholder management/communication skills with the ability to bridge technical, analytical, and marketing needs.

This is an exciting opportunity for the right entrepreneurial and analytical candidate, who wants to join a fast-paced team and feels at home in both Marketing and Technology Solutions. This will be a cross-functional role involving significant responsibility to drive new data capabilities across all facets of the Marketing discipline through technology.

Job Duties

Manage and optimize marketing tracking systems and tools, ensuring accurate and consistent reporting across the organization.

Collaborate with data engineering teams to design and maintain data architecture, including data marts, data lakes, and data warehousing solutions, ensuring scalability, reliability, and accessibility of marketing data for analytics and reporting purposes.

Partner with key marketing stakeholders to drive accountability and a deeper level of understanding of the efficacy of our marketing programs.

Develop and maintain reporting dashboards and KPIs to track marketing performance metrics, provide regular updates to stakeholders, and measure the effectiveness of marketing campaigns and initiatives. A strong familiarity with Datorama preferred.

Build requirements for, and partner with data and technology teams to create necessary marketing data pipelines.

Consistently monitoring and ensuring accuracy of said marketing data and pipelines

Lead, mentor, and develop a small team of marketing analytics professionals, fostering a collaborative and high-performance culture.

Own, maintain and communicate a clear marketing analytics and MarTech roadmap in a way that's linked to business needs and ensures efficient and focused use of development resources.

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