Associate Manager, Event Management
3 weeks ago
The Associate Manager, Event Management is an event specialist, local market expert, and is focused on the daily management of nightlife and retail consumer engagement programs in market. You will oversee the pre to post event responsibilities, from planning and preparation to execution and reporting. Event elements will often include staffing, product sampling, consumer engagement, asset transportation, POS coordination, and production. Implementation of controls, process, policy, and compliance is important. You will support all aspects of activity in market and will report into the Senior Manager, Event Management.
We ask that you have prior sampling event and production experience. You must be comfortable working with the marketing and promotions of Spirits and Beer products.
PRIMARY RESPONSIBILITIES
Supervisory responsibilities over direct reports - Ongoing recruitment, hiring, onboarding, and performance and financial management of part time and (if applicable) full-time employees.
Train staff on brands, programs, consumer engagement, and execution excellence.
Manage staff pools to ensure primary teams support the volume and needs.
Follow standard operating procedures, policies, and protocols for issue resolution.
Manage local warehousing with POS and special event asset coordination. Ensuring assets are available/operable for activations.
Ensure coordination, kitting, and use of POS.
Enter, maintain, and review event data in all relevant activation platforms.
Ensure all event reporting is enteredinto the online database.
Socialize success and opportunities with program recaps, using data and insights for real-time measurement and evaluation, event strategies and project plans/volume phasing.
Manage cross agency and in-market communications. Serving as a local contact for Clients and partners.
Manage staff payroll and expense processes and personal Travel and Entertainment expenses.
Approve and submit payroll and expenses for part time and full-time employees (where applicable).
Process payments for invoices from vendor partners.
Manage and follow local market budgets.
Manage activation schedule, event deliverables, run of show, and staffing/asset needs:
Staff Brand Ambassadors for sampling and special events through company staffing application.
Coordinate transportation and kit logistics of large event assets.
Manage and staff on site production of local elevated/experiential activations; use a creative eye to bring Brands to life.
Audit events to ensure executional excellence and compliance with state sampling laws and local regulations.
Knowledge and firm understanding of local state alcohol laws and regulations relative to state sampling laws and promotional activity.
For quality control purposes, attend, andevaluate events. Make recommendations to improve quality of events.
This job requires on call and working some nights and weekends when event activations are being completed.
This job requires travel within the assigned territories (schedule varies upon size of territory).
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