Associate Director, Business Intelligence
2 weeks ago
Overview:
The primary responsibility of the Associate Director, Business Intelligence is generating and owning monthly dashboards for local and global clients and providing impactful insights and recommendations via said data visualization. The role requires both strategic and tactical skill sets, intellectual curiosity, proficiency at problem solving, a critical understanding media, and the ability to communicate succinctly to client and internal stakeholders.
Role Objectives:
Understand how platform/data technologies work, the opportunities and limitations of them, and the ability to explain technical concepts in ordinary terms
Develop and manage data integrations utilizing a taxonomy nomenclature to enable data visualization to showcase media performance using Datorama or Tableau
Perform regular quality assurance/quality control checks on assigned client campaigns to ensure the data is processing accurately
Build and own dashboards for Local and Global clients
Utilize Excel, Datorama and Tableau to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics
Design and build backend data streams and processes to automate reporting capability with data visualization tools
Lead the team data delivery for MMM and MTA modeling to required partners using ETL tools and/or Cloud environment; develop and communicate issues or process improvement with internal stakeholders and client as required
Contribute to client status and reporting calls, including presentation of reporting as required
Support the development of measurement strategies, learning agendas, and roadmaps with input from senior team members and internal stakeholders
Develop subject matter expertise in performance marketing, web analytics, and Business Intelligence platforms
Manage and/or mentor junior team members and provide training, project support, and career development in data visualization
Clearly define project deliverables, timelines, and dependencies for junior team members, internal stakeholders, and clients
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