Analyst, Business Intelligence

3 weeks ago


Chicago Illinois, United States Publicis Health Media Full time
Job Description

Analyst, Business Intelligence

35 West Wacker Drive, Chicago, IL

Full-time

Company Description

About Publicis Health Media

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR(phone number removed)] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."

Job Description

The Analyst of Business Intelligence (hereafter "BI") is exposed to a range of clients, projects and responsibilities. You will work with a team in Strategy, Marketing, Media and Creative to achieve results for our clients.

Qualifications

 

Main Responsibilities:

While every engagement is unique, typical engagements require execution against the following tasks and deliverables:

Work with multiple teams to develop reporting for analysis of trends and optimization of multi-channel media campaigns.

Develop a working knowledge of client's data sources and maintain regular quality control checks of data for accurate reporting.

Track results and provide data interpretation using a variety of digital analytics tools and partners.

Help create measurement plans outlining strategy required to assess brand performance.

Help collect market research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports.

Contribute to competitive analyses and best practice audits.

Engage with data partners to prepare data and resolve issues including data inaccuracies or discrepancies.

Maintain functional expertise in the following disciplines: database marketing, integrated channel marketing (including web), analytics tools and techniques and other infrastructure requirements.

 



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