Coordinator, Brand Growth
4 weeks ago
The Brand Growth & Innovation Coordinator will report to the BG&I Director and will assist in the team’s objective of tapping into Bravo’s passionate fandom to create brand elevating experiences that are scalable and monetizable – examples include fan experiences (BravoCon, Watch Party by Bravo, etc.), Commerce & Licensing (Shop by Bravo) and digital extensions (Bravo podcast, Bravo Insider, etc.)
Coordinator will support a highly motivated marketing team in concepting, developing and executing these experiences by working with cross-functional teams in the Cable Entertainment group and external partners. This includes brand initiatives including experiential, tentpole cultural events and activations, strategic collaborations/partnerships, and E-commerce initiatives.
The ideal candidate will have a creative sensibility and strategic acumen, will be a highly organized self-starter while demonstrating thorough attention to detail, and thrive in a fast-paced environment. This position requires 2+ years of experience.
Responsibilities:
Help support team in developing buzzworthy, innovative and monetizable growth initiatives & experiences to support Cable Entertainment Brand initiatives and original programming
Work collaboratively with various internal departments in executing all projects (including but not limited to social, digital, publicity, marketing creative and production, research, programming, legal, and multiplatform media)
Support team with day-to-day communications with internal key stakeholders and external agency partners, including administrative tasks and meeting or presentation logistics
Serve as point person within the department on cultural insights and research, monitoring and proactively sharing emerging trends across multiple industries to inform brand growth and innovation team goals
Serve as key point for Shop by Bravo and other merchandising efforts for all experiences
Assist in the development of promotional briefs, creative briefs, presentation decks and experience recap decks to be shared with internal and external partners
Serve as main point of contact for BG&I team assigned projects, by coordinating logistics and overseeing timelines and deliverables on a regular basis
Continuously ideate, identify and share creative and strategic marketing ideas & stay on top of industry trends, events and unique opportunities
Serve as point person for processing and tracking invoices on a regular basis while assisting in managing overall department budget & quarterly pacing
Help manage quarterly department interns including interviewing, hiring, onboarding and overseeing the overall intern experience
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