Director of Brand Marketing
2 weeks ago
Company Description
Draper James is a classic, American lifestyle brand founded by multi-hyphenate Reese Witherspoon, inspired by her roots in the South. Launched in May 2015, Draper James is known for its unapologetically feminine style, offering clothing, accessories, and home accents with timeless grace and charm. Originally a digitally-native brand, the company now operates three stores, including a flagship in Nashville, TN, one in Lexington, KY and in the Nashville Airport, as well as an exclusive line at Kohl's. Draper James is seeking a dynamic creative who will be a key team leader in the brand's next era of growth.
Role Description
This is a full-time hybrid role for a Director of Brand Marketing at Draper James. The role will be a thought leader, responsible for concepting brand strategies and bringing these strategies to life across in-person activations, social/email/print campaigns, site experience, and at point of sale, including at Kohl's. This high-visibility role will report directly to the CEO, will manage 4-5 direct reports, and will own several third-party agency relationships, including PR and digital marketing, to ensure cohesiveness of brand messaging.
This role is located in NYC and will require a minimum of two days/week in our midtown office, with occasional travel related to content production. At this time, only candidates based in NYC will be considered.
Typical Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 10+ years of experience in marketing, with at least 5 years in a leadership role
What We Are Looking For
- Experience at a fast growing lifestyle / fashion brand
- Strong project management skills and experience in creative asset production (i.e., managing content budgets and calendars, coordinating with talent & influencers)
- Analytical mindset with the ability to interpret creative performance in performance marketing channels and make data-driven decisions, including pivots, when necessary
- A passion for fashion and lifestyle marketing; up-to-date understanding of industry trends and best practices, KPIs
- Excellent interpersonal & communication skills; experience leading a team, coaching direct reports
- A strong grasp of the Draper James brand and excitement to help us evolve it
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Director of Brand Marketing
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