Brand Incubation and Product Innovation, Coordinator

1 month ago

New York, New York, United States Maesa Full time

ABOUT MAESA

Maesa is the world's largest independent beauty incubator, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with in-house marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide.

POSITION OVERVIEW

We are seeking an individual to join our Brand Incubation & Product Innovation department for core fragrance private label brands. In this key role, the individual will support the day-to-day of the full product development cycle and marketing needs across a variety of projects for several of our key outsourcing fragrance accounts.

The ideal candidate has a passion for product, maintains a high level of organization, demonstrates strong communication and client management skills, thrives in high-paced environments, and loves the details of a project. The ability to function within deadlines while working both independently and as a part of a team is essential for success. This role will work closely and collaborate with internal cross-functional team members, as well as lead communication and follow-ups with brand stakeholders to see projects through from ideation to launch.

MAESA'S CORE VALUES:

  • COLLABORATION: Creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity.
  • CURIOSITY: Inquisitive by nature and willingness to see different perspectives, being solutions-oriented while embracing new challenges, and learning along the way.
  • GAME-CHANGING: Being proactive in identifying new opportunities for growth and improvement and having the courage to pursue new ideas and solutions, within a culture of agility and adaptability.
  • CREATIVITY: Contributing to a culture that is dynamic, innovative, and forward-thinking, and that encourages leaning into creative potential and experimentation in order
    to drive growth and successful outcomes.
  • DISCIPLINE: Embracing focused, systematic, and goal-oriented behaviors with a disciplined and structured approach to create powerful outcomes.

PAY RANGE:

$60,000/yr - $70,000/yr. Exact compensation may vary based on skills, experience, and location.

KEY RESPONSIBILITIES:

Including but not limited to:

  • Support external communication and weekly meetings with client, ensuring all brand needs are managed in a timely manner
  • Responsible for supporting full product lifecycle management from creative concept through market launch and activation
  • Help manage marketing calendar to ensure all product/seasonal launches are executed on schedule and on budget
  • Lead competitive & market analysis, track category & data trends, monitor new launches in relevant categories
  • Support the development of brand strategy and annual brand marketing plans by setting vision and defining success for brand innovation pipeline
  • Support cross-functional team members by setting up administrative documents related to product lifecycle
  • Develop detailed creative concepts, fragrance, packaging, and design briefs to drive creative vision for projects based on brand & client needs
  • Partner internally with design studio & operations teams to fully execute artwork process for each brand
  • Prepare & attend weekly client meetings – taking detailed notes and organizing samples, sending physical pieces to clients as needed
  • Track, organize, and document incoming packaging and fragrance samples
  • Keep detailed notes and tracking system for all open projects and product development status
  • Support evaluation of packaging, formulas and fragrances and ensure feedback is communicated promptly to all stakeholders
  • Help organize and participate in brainstorming sessions and fragrance evaluation smell sessions

QUALIFICATIONS AND REQUIREMENTS:

  • Bachelor's degree in a relevant field (marketing, product development, etc.)
  • Must have a passion for and a genuine love for beauty, fragrance, product development and innovation.
  • Extremely organized, detail oriented, resourceful, and capable of prioritizing & juggling multiple projects at once to meet tight deadlines
  • Upbeat, positive, and professional attitude
  • Minimum of 1-2 year's work experience in beauty categories, experience in fragrance category is a bonus
  • Strong communication & interpersonal skills, ability to communicate with all levels of management and customers
  • Must be a team player, this role works closely with external team members, i.e.: clients, and internal cross-functional teams daily
  • Strong presentation skills, experience, and comfort with presenting to internal and external teams
  • Must be able to analyze data, market trends, competitive brands and products
  • Creative & Strategic thinker with proactive mentality – thinking ahead, showing initiative, problem solving and follow-through
  • Thrive in an entrepreneurial, fast-moving environment and open to change
  • Must be proficient in Microsoft Office, Microsoft Excel and Microsoft PowerPoint

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