Marketing Manager, Patient Services Marketing

4 weeks ago


Mettawa Illinois, United States AbbVie Full time
Job Description

The Marketing Manager of Patient Services Marketing for AbbVie Patient Services leads the development and execution of the patient omnichannel marketing plan for Immunology brands, focused on SKYRIZI. This role requires strong collaboration within the AbbVie cross-functional Patient Services organization, which includes Franchise Leadership, Patient Engagement, Marketing Operations, Business Technology Solutions, Access & Reimbursement, Field/HCP teams, Regulatory, Medical, Legal, Finance, and Marketing Analytics/Business Insights. It entails a complemented mix of creative stewardship, experience strategy, innovation thought leadership – and is a catalyst, driving AbbVie’s digital transformation.

 Key Responsibilities Include:

Plan and execute the omnichannel marketing strategy, driving patient and HCP engagement, resource utilization, and patient support throughout the Immunology, SKYRIZI treatment experience – and across all channels.

Lead channel strategy and development of Field/Patient Engagement/HCP marketing tactics, Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print.

Partner with Operations to plan and lead the Marketing team’s execution of CRM to the Salesforce Marketing Cloud platform – including integration with other patient services platforms to enable engagement strategies and tactics.

Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, Digital, Media, and Finance teams.

Deliver omnichannel marketing briefs, understand timelines to accomplish tasks, and anticipate potential barriers impacting campaign delivery.

Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of patient and HCP strategies by establishing omnichannel learning agendas and measurement plans.

Lead extraction of insights from measurement activities and formulate recommendations for optimization; prioritize and foster a test-and-learn environment.

Maintain a thorough understanding of patient and HCP insights as they evolve to inform ongoing refinement of the treatment experience.

Deliver and articulate marketing objectives and strategies to cross-functional technology partners to inform Salesforce, Adobe, Veeva, and Five9 platform enhancements, integration solutions, and service innovations.

Drive service innovation by keeping a pulse and socializing brand, digital transformation, and service industry trends.

Create and present leadership-level marketing communication plans and recommendations.



  • Mettawa, Illinois, United States AbbVie Full time

    Job Description The Derm RINVOQ AD Peer-to-Peer (P2P) Marketing Manager will actively contribute to the design, development, and implementation of brand P2P; product theatre and speaker bureau strategies, and tactical initiatives that support Derm Portfolio’s HCP commercial objectives.  This individual will be required to pull through RINVOQ brand...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as...

  • Manager II, Research

    2 weeks ago


    Mettawa, Illinois, United States AbbVie Full time

    Job Description The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description Purpose: The Market Access Insights (MAI) organization within MABI plays an instrumental role in shaping market access strategies for all of AbbVie’s domestic brands. As a member of this team, you will help plan and execute primary/ secondary market research to identify payer opportunities and threats, influence the development of market...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description Purpose: The Market Access Insights (MAI) organization within MABI plays an instrumental role in shaping market access strategies for all of AbbVie’s domestic brands. As a member of this team, you will plan and execute standard and ad-hoc analytics to identify/ quantify payer opportunities and threats, make specific recommendations on the...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description Reporting to the Director of Venclexta/Venclyxto CLL/MCL, International Marketing, this position supports the development and execution of the marketing strategies and tactics at the International, Areas, and Country-Affiliate level. Collaborates and engages with a matrixed team, which includes (but not limited to): market access, medical...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description The Marketing Manager I/II, Immunology Account Executive (IAE) Marketing, is responsible for designing, developing, and implementing IAE marketing plans and programs needed to support the IAE in-field team in implementing processes and protocols within Health Systems and large Group Practices that support the use of Immunology Brands and...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description The Marketing Analytics and Business Insights (MABI) function supports AbbVie’s US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry.  We serve as a strategic in-house counsel, ensuring that all decisions...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description Come to work each day with an inclusive and collaborative business technology team. As a Market Access Product Manager in AbbVie Business Technology Solutions (BTS), you’ll have opportunities to contribute to the digital transformation of a leading biopharma company, helping to create solutions that impact patients and their communities...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description The Marketing Analytics and Business Insights (MABI) function supports AbbVie’s US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry.  We serve as strategic in-house counsel, ensuring that all decisions...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description The Marketing Analytics and Business Insights (MABI) function supports AbbVie’s US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry.  We serve as strategic in-house counsel, ensuring that all decisions...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description Responsibilities: Executes tactics tied to brand strategies. Participates in identification of customer targets. Analyzes market data to identify key segment drivers, growth opportunities and competitive threats. Work with agencies on creative pieces for owned tactics. Develop understanding of the key elements of the business model and...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description The Finance Analyst, Patient Services, partners closely with the Patient Services organization to establish financial strategies to ensure the success of the US Commercial business.  The role supports all financial planning and analysis activities with respect to Actuals, Plan, Update, Long Range Plan, Monthly Forecast, and ad-hoc analysis...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description Reporting to the Director, Global Brand Team Lead, Oncology, this position supports the development and execution of the marketing strategies and tactics at the Global, Areas, and Country-Affiliate level. The candidate will collaborate and engage with a matrixed team, which includes (but not limited to): market access, medical affairs,...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description The US healthcare system is complex and evolving.  For AbbVie to lead the industry in this environment, it is vital that our US Market Access (USMAx) Strategy and Pipeline Team thoroughly comprehend the current and future state of the evolving US healthcare space and market access channels. The Director, USMAx Pipeline, Immunology Large...

  • Marketing Director

    1 month ago


    Mettawa, Illinois, United States AbbVie Full time

    Job Description AbbVie U.S. Immunology is seeking a Marketing Director to lead the portfolio strategy for our Immunology Account Executives.  This individual will put the IAE team in the best position to win by driving strategic direction, leading product teams, and creating targeted, evidence-based product and economic messaging to deliver value to our...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as...


  • Mettawa, Illinois, United States AbbVie Full time

    Job Description The Marketing Analytics and Business Insights (MABI) function supports AbbVie’s US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as strategic in-house counsel, ensuring that all decisions...


  • Mettawa, United States LAKE FOREST PLACE Full time

    Looking for a great opportunity to be a Director of Sales and Marketing where you can really make a difference?! Join the team at Lake Forest Place, a Presbyterian Homes community, an independent, non-profit senior living care organization offering full continuum of care from independent and assisted living to skilled nursing and memory care at four luxury...


  • Mettawa, United States AbbVie, Inc Full time

    Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services...