Sr. Analyst, Commerce

3 weeks ago

Chicago Illinois, United States Spark Foundry Full time
Job Description

Overview:

The Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation. The Senior Analyst is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations.

 

Role Objectives:

Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms

Monitor and optimize performance to meet business objectives

Gather and analyze keyword research necessary to build a new campaign

Responsible for gathering necessary data for plan development

Group keywords into ad groups and develop relevant ad copy and extensions

Present recommendations and apply client feedback to keyword and copy proposal

Upon campaign approval, responsible for building flowcharts and loading buys into Prisma

Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

Primary party responsible for trafficking approved plan into search engines

Primary party responsible for QA of all campaign components prior to launch

Monitor and maintain campaign budgets, pacing, and bid adjustments

Proactively advocate for campaign adjustments based on performance trends

Active monitoring and management of performance and competitive landscape

Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)

Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items

Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization

Active participation in client status and reporting calls, including presentation of reporting

Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval

Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team

Responsible for learning all relevant tools for reporting, analytics, and competitive analysis

Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)

Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions

Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process

Establish professional, productive rapport with sales representatives/media vendors

Work closely with manager to establish priorities and manage workload

Timely delivery of all work

Successful completion of training programs and requisite certifications

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