Manager, Commerce

2 weeks ago

Chicago, United States Spark Foundry Full time

**Company Description**
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview:
The Manager, Commerce is responsible for overseeing the successful execution and management of retail media programs, operating as the day-to-day tactical client and retailer POC for select retailer(s), supported and in close collaboration with the Associate Director.

You will be responsible for the full campaign life cycle of retail media campaigns (managed & self-service) across Search and Display, from tactical planning, to set-up, optimization, budget management, reporting and billing, using a combination of native retail platforms, and third-party campaign management tools (Skai/Pacvue) to ensure objectives and KPIs are achieved.

Role Objectives:
Account Management
- Primary day-to-day lead for client and partner relationship on select retailer(s), responsible for ensuring the effective and efficient running of relevant retail media programs
- Attends client and retail partner meetings on ongoing basis, interfacing as needed with middle management level during meetings and presentations, whilst supported by the Associate Director
- Works closely with key retail media partners to maintain optimal working relationship, and collaborates on new ways to drive client’s business at that retailer

Tactical Lead
- Oversee the client’s media investment on select retailer(s) across key eCommerce and omni-channel retail media platforms including (Amazon, Walmart, Target, Kroger, Instacart ), and retail networks such as (CitrusAd, Criteo, Quotient )
- Works closely with the Associate director to develop thought leadership (keep client and wider agency teams reprised of key industry updates & trends) and opportunities that will drive client business results
- Work with Associate Director to create total business reviews and deliverables (QBRs, Annual Planning, etc.)
- Interfaces with wider strategic planning and investment teams (Programmatic, Search, Social, Video), especially as retail and brand media increasingly overlap
- Develop a complete understanding of your respective retail client’s goals, markets, needs and expectations
- In close collaboration with multi-team disciplines, support and run complex marketing analysis, such as advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement

Leadership & People Management
- Responsible for managing and developing Senior Analysts and Analysts
- Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
- Enable continuous development of Commerce specialists on your team, including marketplace training and certification, as well as account management excellence

Data & Tech
- Understand all relevant tools for management, reporting, analytics, and competitive analysis (Ex. Skai, Pacvue, Profitero, ComScore, Numerator)
- Work in conjunction with Associate Director/Director to develop and sell through proprietary Publicis and Spark tools, tech, and frameworks

**Qualifications**
- 3+ years of account management experience in online advertising, direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
- 2+ years of hands-on account management experience in online advertising with a focus on e-commerce
- In-depth experience managing full campaign live cycle from tactical planning, to set-up, optimization, reporting and billing.
- Experience with self-service Retail Media across one or more of the following retailers required - Amazon, Walmart, Target, Kroger, Instacart, Criteo), for both Search and Display channels.
- Proven capability leveraging retail campaign management tools Skai and/or Pacvue, with Profitero shelf-intelligence/monitoring experience a bonus
- 1+ years of dem

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