Analyst, Commerce
1 month ago
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Job Description
Overview:
The Commerce Analyst is the day-to-day steward of Commerce media for assigned brands, and is responsible for monitoring and maintaining campaign development, activation, and innovation. The Analyst will develop and maintain strong knowledge of their client businesses and apply Commerce understanding to help deliver against their needs/objectives. They will work closely with their Manager in the development and communication of all recommendations.
Role Objectives:
Gather and analyze keyword, competitive, and level research necessary to build new campaigns
Responsible for gathering necessary data for plan development
Build keyword and product campaigns across retail programs
Responsible for presenting recommendations and applying client feedback to campaign proposal
Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Primary party responsible for trafficking approved plan for retail partners
Primary party responsible for QA of all campaign components prior to launch
Monitor and maintain campaign budgets, pacing, and bid adjustments to hit client KPIs
Proactively advocate for campaign adjustments based on performance trends
Monitor campaign performance and competitor landscape
Development and implementation of optimizations and/or testing plans
Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
Actively participate in client status and reporting calls, including presentation of reporting
Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft compilation billing for manager approval
Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
Responsible for learning all relevant tools for reporting, analytics, and competitive analysis
Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
Establish professional, productive rapport with sales representatives/media vendors
Demonstrate creativity and agility when problem solving
Work closely with manager to establish priorities and manage workload
Timely delivery of all work
Successful completion of training programs and requisite certifications
Qualifications
Demonstrated expertise in core MS Excel functions (vlookup, pivot tables) required
Knowledge of the following is a plus:
Amazon, Walmart, Target platforms
AMS platform, AAP platform, Criteo, and/or Google Ads
Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE
ComScore, Hitwise
Excellent written and verbal communication skills
Ability to prioritize and organize projects
Ability to accurately apply principles of media math
Additional Information
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
All your information will be kept confidential according to EEO guidelines.
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