Manager, Commerce

Found in: Resume Library US A2 - 2 weeks ago

Chicago Illinois, United States Spark Foundry Full time
Job Description

Overview: 

The Manager, Commerce is responsible for overseeing the successful execution and management of retail media programs, operating as the day-to-day tactical client and retailer POC for select retailer(s), supported and in close collaboration with the Associate Director.  

You will be responsible for the full campaign life cycle of retail media campaigns (managed & self-service) across Search and Display, from tactical planning, to set-up, optimization, budget management, reporting and billing, using a combination of native retail platforms, and third-party campaign management tools (Skai/Pacvue) to ensure objectives and KPIs are achieved.  

The ideal candidate requires strong team organizational skills, attention to detail and advanced-level eCommerce/retail experience. Our Commerce team works across a diverse range of industry verticals, from SME to enterprise level multi-national clients within the agency. As such, we are looking for an enthusiastic commerce expert with an entrepreneurial approach to continue elevating our Commerce practice and client business outcomes.  

Role Objectives:  

Account Management  

Primary day-to-day lead for client and partner relationship on select retailer(s), responsible for ensuring the effective and efficient running of relevant retail media programs 

Attends client and retail partner meetings on ongoing basis, interfacing as needed with middle management level during meetings and presentations, whilst supported by the Associate Director 

Works closely with key retail media partners to maintain optimal working relationship, and collaborates on new ways to drive client’s business at that retailer  

Tactical Lead 

Oversee the client’s media investment on select retailer(s) across key eCommerce and omni-channel retail media platforms including (Amazon, Walmart, Target, Kroger, Instacart…), and retail networks such as (CitrusAd, Criteo, Quotient…) 

Works closely with the Associate director to develop thought leadership (keep client and wider agency teams reprised of key industry updates & trends) and opportunities that will drive client business results 

Work with Associate Director to create total business reviews and deliverables (QBRs, Annual Planning, etc.) 

Be the subject matter expert for your retail specialisms and educate teams and clients on the retail media environment  

Interfaces with wider strategic planning and investment teams (Programmatic, Search, Social, Video), especially as retail and brand media increasingly overlap 

Develop a complete understanding of your respective retail client’s goals, markets, needs and expectations  

In close collaboration with multi-team disciplines, support and run complex marketing analysis, such as advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement  

Leadership & People Management 

Responsible for managing and developing Senior Analysts and Analysts  

Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity 

Enable continuous development of Commerce specialists on your team, including marketplace training and certification, as well as account management excellence  

Data & Tech  

Understand all relevant tools for management, reporting, analytics, and competitive analysis (Ex. Skai, Pacvue, Profitero, ComScore, Numerator) 

Work in conjunction with Associate Director/Director to develop and sell through proprietary Publicis and Spark tools, tech, and frameworks 

 

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