Analyst Commerce CPG Client

3 weeks ago

Chicago, United States Spark Foundry Full time

Job Description

Overview:

The Commerce Analyst is the day-to-day steward of Commerce media for assigned brands, and is responsible for monitoring and maintaining campaign development, activation, and innovation. The Analyst will develop and maintain strong knowledge of their client businesses and apply Commerce understanding to help deliver against their needs/objectives. They will work closely with their Manager in the development and communication of all recommendations.

Role Objectives:

Gather and analyze keyword, competitive, and level research necessary to build new campaigns

Responsible for gathering necessary data for plan development

Build keyword and product campaigns across retail programs

Responsible for presenting recommendations and applying client feedback to campaign proposal

Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma

Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

Primary party responsible for trafficking approved plan for retail partners

Primary party responsible for QA of all campaign components prior to launch

Monitor and maintain campaign budgets, pacing, and bid adjustments to hit client KPIs

Proactively advocate for campaign adjustments based on performance trends

Monitor campaign performance and competitor landscape

Development and implementation of optimizations and/or testing plans

Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items

Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization

Actively participate in client status and reporting calls, including presentation of reporting

Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft compilation billing for manager approval

Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team

Responsible for learning all relevant tools for reporting, analytics, and competitive analysis

Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process

Establish professional, productive rapport with sales representatives/media vendors

Demonstrate creativity and agility when problem solving

Work closely with manager to establish priorities and manage workload

Timely delivery of all work

Successful completion of training programs and requisite certifications

Qualifications: Qualifications

Some Commerce/paid media experience preferred

Demonstrated expertise in core MS Excel functions (vlookup, pivot tables) required

Knowledge of the following is a plus:

Amazon, Walmart, Target platforms

AMS platform, AAP platform, Criteo, and/or Google Ads

Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE

ComScore, Hitwise

Excellent written and verbal communication skills

Ability to prioritize and organize projects

Ability to accurately apply principles of media math

Demonstrates initiative/”hunger”

Collaborative approach/attitude

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

hrcompliance_usms@publicis.com .

All your information will be kept confidential according to EEO guidelines.

24-4848

Qualifications

* Some Commerce/paid media experience preferred * Demonstrated expertise in core MS Excel functions (vlookup, pivot tables) required * Knowledge of the following is a plus: * Amazon, Walmart, Target platforms * AMS platform, AAP platform, Criteo, and/or Google Ads * Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE * ComScore, Hitwise * Excellent written and verbal communication skills * Ability to prioritize and organize projects * Ability to accurately apply principles of media math * Demonstrates initiative/”hunger” * Collaborative approach/attitude

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [hrcompliance_usms@publicis.com](mailto:hrcompliance_usms@publicis.com).

All your information will be kept confidential according to EEO guidelines.

24-4848

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