Digital Marketing Manager

4 weeks ago

Memphis Tennessee, United States Meridian Bioscience, Inc. Full time
About Meridian:
Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.

Job Summary:
As a newly created leadership position within Meridian Bioscience- Life Science business marketing team, you will have the opportunity to shape the brand’s overarching omni-channel strategy and be responsible for the execution. Success in this role will require strong digital strategy and channel execution experience, marketing & data operations knowledge, an understanding of the life science pace, and a hands-on attitude, with the ability to roll up your sleeves to drive implementation of the tactics in a dynamic and developing organization.

Key Duties:
Serve as the digital SME & business partner to the Marketing & Sales Team and cross-functional teams.

Lead the development and be responsible for self-guided execution of a customer centric and product driven digital marketing demand generation engine through an understanding of Merdian’s target customer, competitors and product portfolio.

Evolve, promote, and grow the company's digital and omnichannel footprint and drive desired behavior change across all internal teams to deliver a robust customer centric digital program.

Implement a global Search Engine Marketing (SEM) program for Meridian using Search Engine Optimization (SEO) and Google AdWords Pay-per-Click (PPC) as the primary tactics.

Create a comprehensive website strategy for the life sciences business, secure approval from leadership for proposed enhancements and collaborate closely with corporate communications to implement them effectively.

Expand company’s presence on additional paid digital channels such as Paid social media, 3rd party content syndication (webinars etc.) and agency partners, develop a clear plan and lead the implementation working closely with the rest of the marketing team.

Lead with data; Ensure data is a priority, that it is captured, and measurement strategies, along with KPI’s are designed at the onset. Optimize the marketing data dashboard and maintain a routine schedule for reporting on performance. Work closely with the corporate communications team to ensure that the marketing automation platform (HubSpot) is managed and maintained to allow for accurate reporting.

Analyze technology trends and identify and implement new opportunities to help drive an enterprise level digital marketing optimization program.

Seamlessly integrate omni-channel strategies into the overall product brand plan, ensuring alignment with the overall brand vision & strategy set by leadership.

Ensure perspectives from key stakeholders (Ops, Product Management, R&D, Privacy, Regulatory, IT) are accounted early and often.

Spearhead novel & innovative ways of working in the spirit of delivering the ideal customer experience.

Stay abreast of industry trends and promotional opportunities and promote best practices across the organization.

Manage project timelines, budgets and all key deliverables aligned to launch readiness.

Qualifications:
A minimum of a bachelor’s degree is required. Advanced degree preferred.

Geographical location preference east, mid-south region

A minimum of 5-7+ years of professional relevant experience. required, with demonstrated experience of hands-on implementation of digital tactics and channels.

B2B marketing and/or Life Science preferred experience preferred.

Deep digital & omni-channel execution experience across core channels required.

Hands on experience working within marketing automation platforms preferably Hubspot.

Thorough understanding of the cross-functional interdependencies needed to successfully execute complex omni-channel efforts.

Demonstrated knowledge of marketing operations, data operations and data privacy.

Proven ability to work cross-functionally and on multiple projects simultaneously.

Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization.

Startup, emerging life science or biotech, or new team experience preferred.

Travel Required: Less than 20%

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