Brand Marketing Manager

2 weeks ago


Knoxville Tennessee, United States Pilot Company Full time
Job Description

The purpose of this job is to lead the development, creation, and execution of B2B brand marketing programs across select company channels.   

Strengthens brand equity by developing, leading, and executing fully integrated marketing programs

Partners closely with marketing leadership on the development of brand strategies across the company

Manages communication of campaign details, rationale, and implementation with agency partners

Collaborates on research and leverages findings to build insights- driven marketing plans, actively looking for improvement against key competitors and category trends

Actively develops strong relationships with key internal stakeholders to align on clear goals, accountabilities and outcomes that drive the business; key focus areas energy, alternative fuels, EV

Collaborate on the creative process including copy writing, graphic design and digital design

Develop and maintain budget forecasts, trend analysis, and optimizations

Create actionable reporting around key program trends and key performance indicators

Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level

Ensure all activities are in compliance with rules, regulations, policies, and procedures

Complete other duties as assigned


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