Digital Marketing Specialist

Found in: Resume Library US A2 - 2 weeks ago


New York County New York, United States COS Full time
Job Description

Core Responsibilities include but is not limited to: 

Support in driving the Regional Paid Media marketing strategy, optimizing towards set KPIs and subsequent follow-up.

Maintain Paid Media share of business, as well as traffic and revenue to (url removed).​

Responsible for day-to-day coordination of paid media digital channels, including Paid Search, Paid Social, Affiliate, and Programmatic tactics in line with the commercial plan, as well as evaluating new opportunities.

Collaborate within the Regional Digital Marketing and E-commerce Team, supporting an efficient—and informative--workflow towards the set long--and short-term goals and overall KPIs, with a focus on traffic, conversion, revenue​, new customer acquisition, and retention

Co-create with regional VMs, Site, Brand Marketing/PR, and Merchandise team and follow the commercial plan​

Plan digital marketing activity in alignment with the marketing content calendar and brief other departments on assets and copy required

Project manage all digital marketing initiatives across global Copy, Digital Design, and Art working teams to ensure timely delivery and efficient workflow

Support and execute channel strategies optimized towards set goals.

Responsible for gathering, reviewing, and analyzing competitor’s activities.

Keep abreast of industry trends and updates and inform the wider business.

 



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