Digital Marketing Specialist

1 month ago

New York, United States Motion Recruitment Full time
Our client is looking for full-time Digital Marketing Specialist. The preferred locations of this role are New York NY, Wilmington DE, Princeton NJ, and Atlanta GA.

Contract Duration: 9-Months

Required Skills & Experience
• Excellent written and interpersonal communication skills and ability to effectively connect with all levels of the organization
• Exceptional executive and client service presence
• Strong time management skills and ability to handle concurrent tasks efficiently
• Excellent organization and project management skills
• Superior attention to detail; first class organizational skills
• High energy, positive, professional attitude, pride in work product
• Strong computer skills to include Microsoft Office and experience using Photoshop or similar design tool
• Previous experience with Eloqua or equivalent B2B email automation tool
• Basic web design experience and/or knowledge of HTML
• Past experience with lead generation, nurturing, web analytics or testing and optimization is a plus 
• Ability to work under tight deadlines BA/BS preferred; equivalent experience acceptable
What You Will Be Doing
Daily Responsibilities In this role, you will be at the forefront of coordinating the end-to-end experience of the client website and Institutions, orchestrating webpage designs, templates, and search optimization strategies to ensure our digital presence effectively engages our institutional client base. Your expertise in site architecture and on-site lead generation will be instrumental in driving conversions and fostering client relationships. Additionally, you will play a central role in building and executing email campaigns, leveraging your strategic insight and collaboration skills to maximize their impact. Working closely with business partners and regional marketers, you will analyze campaign performance metrics, recommend iterative A/B testing strategies, and maintain a comprehensive database of contacts to drive engagement and nurture leads effectively. This is a unique opportunity to combine your passion for marketing innovation with your dedication to delivering excellence in a fast-paced, collaborative environment.

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