Senior Manager

Found in: Resume Library US A2 - 1 week ago

Bellevue Washington, United States Freshworks Full time
Job Description

Please note: this role will be based in Bellevue, WA and requires an in office presence.

We are seeking an experienced Senior Growth Marketing Manager - Conversion Rate Optimization (CRO) to join the Revenue Growth team at Freshworks. This is a great opportunity to introduce, build, and scale a new practice at Freshworks. The ideal candidate will drive Marketing ROI by improving visitor acquisition and conversion rates across the web journey for all products. You have built CRO programs for high-volume operations, either ecommerce or PLG businesses, and are experienced in simplifying and articulating experimentation outcomes to executives.  You will lead a team comprising a web developer and UX designer and work closely with the Experimentation and analytics team to test and improve the performance of all web acquisition journeys. You will focus on managing test idea intake and prioritization, driving requirements for test development, and managing test execution, results analysis, and reporting.

You thrive in global, cross-functional, and complex organizational structures. 

What you’ll do at Freshworks:

Own and manage web experiment roadmap at Freshworks

Be accountable for the website's primary transactional metrics, including web conversion rate, incremental lead volume, lead quality, and revenue

Build a culture of experimentation, being able to break down an opinion into hypotheses and key performance indicators

Leverage behavioral analytics, user research & surveys, and competitor research to audit journey paths, identify gaps in the conversion funnel, and launch experiments to improve conversion 

Build hypotheses, test and scale experiments by leveraging multiple levers - messaging, site copy, form parameters, call-to-action buttons, page templates, and more

​​Partner with Growth Analytics to build hypotheses, run experiments, and communicate the effectiveness and results of each test while building out a hypothesis library for future knowledge sharing and test ideas

Build a QA practice to verify that all test variations are working as expected before a test launch and check early data post-launch to detect any issues

Partner with the Web experience team to communicate and align on sprint cycles and experimentation roadmap

Partner with Marketing Ops & Technology to ensure we have the right technology, accurate lead capture, and ingestion of data for lead generation 

Design and implement new experimentation processes and programs that enable the team to work more efficiently and in an agile manner to support the rapid growth of our web surfaces and the company as a whole

Collaborate with Brand Marketing to leverage and guide the development of appropriate page templates and other web content artifacts

Analyze results and share learnings and insights with the rest of the company on an ongoing basis

 

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