Community Marketer

3 days ago


Massapequa, New York, United States Parkview Care and Rehabilitation Center Full time

Facility: Parkview Care and Rehabilitation Center

Position: Community Marketer

Location: Massapequa, New York

Shift: Full Time | 8:00 AM – 4:00 PM

Salary: $85,000 – $95,000 (based on experience)

About the Role

Parkview Care and Rehabilitation Center is seeking a dynamic and relationship-driven Community Marketer to promote our skilled nursing and rehabilitation services throughout the Long Island region. The ideal candidate will have a strong background in healthcare marketing and established relationships within hospitals, physicians' networks, and community organizations. This individual will play a key role in increasing admissions, maintaining census, and strengthening the facility's presence in the healthcare community.

Key Responsibilities

Hospital & Referral Outreach

  • Build and maintain strong relationships with hospital discharge planners, case managers, social workers, and physicians to generate referrals.
  • Conduct regular hospital visits, attend discharge planning meetings, and coordinate with healthcare professionals to ensure smooth patient transitions.
  • Identify new business opportunities and track referral trends within the region.

Community Engagement & Marketing

  • Represent the facility at community events, health fairs, senior centers, and local organizations.
  • Plan and execute community-based marketing initiatives and sponsorships that promote the facility's programs and services.
  • Develop and distribute promotional materials that align with the facility's branding and compliance standards.

Admissions Support

  • Partner with admissions and clinical teams to evaluate referrals and coordinate pre-admission processes.
  • Track, analyze, and report referral data and admission outcomes to guide marketing strategies.

Brand & Relationship Management

  • Serve as the primary liaison between the facility and external partners.
  • Maintain up-to-date knowledge of the facility's specialized services and rehabilitation programs.
  • Monitor competitors and market trends to identify growth opportunities.
Candidate Requirements
  • Minimum 2–3 years of experience in healthcare marketing, business development, or admissions—preferably within skilled nursing, rehabilitation, or hospital settings.
  • Nursing home experience required.
  • Strong relationships with hospital discharge planners and healthcare professionals in the Long Island region highly preferred.
  • Proficiency in basic communication programs; knowledge of Census Pro is a plus.
  • Excellent communication, interpersonal, and presentation skills.
  • Ability to work independently, prioritize effectively, and meet goals.
  • Valid driver's license and reliable transportation required (regional travel expected).
Benefits
  • Comprehensive Medical & Dental Coverage
  • Generous Paid Time Off (PTO)
  • 401(k) Retirement Plan
  • Employee Recognition Program
  • Supportive, Team-Oriented Work Environment
  • Company Perks and Employee Discounts

Join Our Team

If you're a motivated healthcare marketing professional with a passion for building relationships and driving results, we invite you to join the Parkview Care and Rehabilitation Center team. Apply today and help us make a lasting impact in the Long Island healthcare community.

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