Senior Product Marketing Manager

Senior Product Marketing Manager – Core Platform

Location:
Hybrid (San Francisco Bay Area)

About Everfit

Everfit is disrupting the $5.1 trillion global health and fitness market. With 200,000 coaches and millions of clients across 200+ countries, we're building the industry's leading Fitness Intelligence platform—empowering health and fitness professionals to scale their impact and transform lives.

Our platform combines cutting-edge AI with human-centered coaching, and our Marketplace connects elite coaches with clients worldwide. This is your opportunity to shape product marketing strategy for a platform with massive scale and category-defining potential.

The Opportunity

We're seeking a
Senior Product Marketing Manager – Core Platform
to own and evolve the go-to-market strategy for Everfit's core coaching platform. You'll be the strategic voice bridging Product, customers, and market—defining how we position, launch, and scale our platform to drive measurable business outcomes.

This isn't a traditional PMM role. You'll have the autonomy to build programs from the ground up, influence product strategy with market intelligence, and create a differentiated brand position in a crowded market. You'll lead, not just support—owning positioning, narrative, and the full customer journey from awareness to advocacy.

What You'll Own

Strategy & Positioning

• Define and own
  the product marketing strategy for Everfit's core platform, including multi-product positioning, segmentation, and messaging architecture
• Lead market and competitive intelligence
  to inform product roadmap priorities and identify white space opportunities
• Develop customer insights programs
  including ongoing research, persona development, and voice-of-customer integration across the organization
• Shape product strategy
  by translating market needs into product requirements and partnering with Product leadership on roadmap decisions

Go-to-Market & Launches

• Own end-to-end GTM execution
  for major feature releases, product innovations, and platform expansions
• Design and scale launch frameworks
  that drive adoption, engagement, and retention across our global coach base
• Build integrated campaigns
  across email, in-app, web, video, webinars, and community channels
• Drive cross-functional alignment
  across Product, Growth, Customer Success, Sales, and Design

Growth & Adoption

• Architect adoption strategies
  for new features and platform capabilities, with clear KPIs and success metrics
• Build scalable enablement programs
  including certification paths, training content, product documentation, and customer marketing materials
• Optimize the customer journey
  from onboarding through advocacy, reducing friction and accelerating time-to-value
• Establish measurement frameworks
  to track product marketing impact on activation, retention, expansion, and NPS

Thought Leadership & Content

• Craft compelling narratives
  that differentiate Everfit in market and establish category leadership
• Develop high-impact content
  including case studies, one-pagers, demo videos, webinar series, and executive-level presentations
• Enable Sales and Customer Success
  with battle cards, pitch decks, objection handlers, and ROI tools
• Partner with Content and Social
  to amplify product stories and build community engagement

What You Bring

Required Experience

• 7–10 years
  of product marketing experience in high-growth B2B SaaS, marketplace, or platform companies
• Proven track record
  leading GTM strategy for complex, multi-sided platforms or technical products
• Strategic thinker
  who can zoom out to set vision and zoom in to execute with precision
• Data-driven storyteller
  who balances qualitative insights with quantitative rigor
• Cross-functional leader
  with experience influencing without authority and building alignment across organizations
• Exceptional communication skills
  across formats—from executive briefings to customer-facing content
• Experience building programs from 0→1
  in fast-paced, resource-constrained environments

Highly Valued

• Experience in
  B2B2C, creator economy, or two-sided marketplace
  business models
• Background in
  product-led growth (PLG)
  or self-serve SaaS go-to-market
• Track record in
  lifecycle marketing, onboarding optimization, or retention strategy
• Familiarity with
  health, wellness, fitness, or coaching
  industries
• Experience
  managing or mentoring
  product marketers
• Comfort with
  AI/ML products
  and translating technical capabilities into customer value

Bonus Points

• You've built
  creator, influencer, or ambassador programs
  at scale
• You understand what drives engagement on
  social platforms
  (TikTok, Instagram, YouTube)
• You have experience with
  community-led growth
  or product community building
• You've worked at a company through
  hypergrowth
  (Series B–IPO or equivalent scale)

Why This Role Matters

Everfit is at an inflection point. We have product-market fit, a loyal customer base, and ambitious growth targets. The Senior PMM for Core Platform will be instrumental in:

• Defining how coaches perceive and adopt our platform in an increasingly AI-driven world
• Establishing Everfit as the category leader in Fitness Intelligence
• Driving the strategic initiatives that unlock our next phase of growth
• Building the product marketing function and potentially leading a team as we scale

Why Join Everfit?

Impact:
Shape the future of personalized wellness and help millions of people live healthier lives through the coaches we empower.

Innovation:
Work at the intersection of AI and human coaching—building products that augment, not replace, human expertise.

Ownership:
Rare autonomy to build and own product marketing strategy in a high-impact role.

Growth:
Join a fast-scaling company backed by world-class investors, with a clear path to expanded scope and leadership opportunities.

Team:
Collaborate with a passionate, high-performing global team across Vietnam, the US, and the UK who value creativity, rigor, and joy in their work.

Market Timing:
Enter a $5.1 trillion market being transformed by AI and digital transformation.

Our Commitment

Everfit is an equal opportunity employer committed to building a diverse and inclusive team. We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status.

Ready to redefine product marketing in the fitness intelligence space?
We'd love to hear from you.