Performance Marketing Manager

3 days ago

Remote, Oregon, United States TrueSense Marketing Full time

Job Summary

The Performance Marketing Manager supports the development and execution of paid media strategies across digital and traditional channels to drive client growth. This role requires a strong understanding of digital marketing channels, foundational knowledge of traditional media, and the ability to collaborate effectively with cross-functional teams.

The Performance Marketing Manager will focus on implementing media plans, monitoring campaign performance, and optimizing for results. This role involves hands-on campaign management, data analysis, and collaboration with internal teams to ensure media strategies align with broader campaign objectives.

Success in this position requires a detail-oriented mindset, a passion for data-driven marketing, and the ability to adapt to a fast-paced environment.

Essential Functions:

  • Assist in the development and execution of paid media strategies across digital and traditional channels, ensuring alignment with client objectives and audience insights.
  • Support traditional media planning efforts, including TV, radio, print, and out-of-home advertising, by conducting research, gathering data, and assisting with channel selection and budget allocation.
  • Monitor cross-channel media performance, analyze campaign data, and provide actionable recommendations to improve effectiveness and ROI.
  • Collaborate with Analytics teams to track performance metrics, develop reports, and ensure accurate measurement of campaign impact.
  • Partner with Strategy, Creative, and Media Buying teams to ensure media plans align with overall campaign messaging and objectives.
  • Conduct audience research to inform targeting strategies and media channel selection.
  • Stay informed on industry trends and emerging media opportunities, sharing insights with the team to drive innovation.
  • Assist in the preparation of client presentations, including campaign performance updates and strategic recommendations.
  • Support RFP responses by contributing research, competitive insights, and tactical recommendations.

Education and Experience:

  • Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
  • 5+ years of experience in performance marketing, with a focus on digital channels.
  • Experience with traditional media planning is a plus but not required.
  • Proven track record of managing and optimizing paid media campaigns to achieve performance goals.
  • Experience collaborating with cross-functional teams and presenting campaign results to stakeholders.

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