Growth & Performance Marketer

The Role

Fountain is looking for a full-stack growth marketer who can own multiple domains within acquisition and lifecycle marketing end-to-end — from strategy to execution (and eventually build a team under you as we scale).

Potential projects include creating an email marketing system from scratch (strategy, copy, analyzing results, and optimization), testing new offers, writing copy for landing pages, and so forth.

Basically, someone who can plug in and help optimize every step of our marketing machine... in a fast-paced startup environment. You'll work directly with our current small, elite marketing team as well as the CEO / Chief Product Officer.

About Fountain

Fountain is one of the fastest-growing telemedicine startups, offering customized hormone therapy programs for men and women (TRT and HRT). We're hiring a senior-level marketing expert to help us scale as efficiently as possible.

This is not a junior role. You should have deep experience with: marketing funnels, copywriting, and split-testing (ideally for a similar company in the health & wellness market).

You should be able to execute large marketing projects all by yourself, taking them from idea to launch. And you should be excited at the thought of being judged on performance -- setting ambitious targets (ie. growth or CPA targets) and hitting them in a quantifiable way.

What You'll Do

• Own major growth projects — e.g., launch our entire email marketing system from scratch: define the strategy, write the emails, set up automations, monitor metrics, and continuously optimize through split-testing.
• Write and test performance-driven copy for ads, landing pages, and funnels. (ie. Help with the strategy and creatives for launching on new paid ad platforms like Meta, YouTube, Native, GDN).
• Jump fluidly between domains — one month optimizing ads, the next improving landing pages or upsells. (Depending on our biggest 80/20 and priorities at the time.)
• Analyze data to identify growth opportunities and help guide our high-level marketing strategy / priorities, working directly with CEO.
• Collaborate with design and engineering to get tests built and launched
• Monitor funnel performance and A/B tests, call statistical significance, and implement winners. (And develop entirely new quiz funnels from scratch for future product lines.)

Requirements

• Proven experience and results in similar roles (or your own business)
• 5+ years in a senior marketing, copywriting, or growth role
• Experience at a high-performance telemedicine company (or health & wellness market)
• Strong understanding of direct-response copy and tactics, UI/UX, psychology, and offer design
• Self-starter who thrives on autonomy and loves tackling diverse marketing challenges
• Clear communicator and leader with experience collaborating directly with design and dev teams to launch projects

Compensation

This is a high-impact role with uncapped earning potential. (ie. We're open to performance-based comp for the right person.)

• Base salary: $200K+ depending on experience
• Performance-based upside: Compensation can be tied to the quantifiable impact you have. This role is designed for someone entrepreneurial who wants true ownership and is driven by results

We're not looking for someone to clock in and out — we're looking for a high-output partner who wants to build and scale a machine.

What Success Looks Like

• You immediately identify opportunities in our existing funnels and begin shipping new ideas asap... driving growth month-over-month.
• You become the go-to voice on our marketing machine's health, structure, and performance/growth strategy.
• You play a key role in driving revenue growth company-wide.

***How to Apply***

If this role's description gets you fired up, we want to hear from you. Note: We value proof of previous results / experience and real-world success above all else... essentially merit over credentialism. Many of our current team members ran their own businesses in the past or worked at other successful high-growth startups in similar industries.

If selected, you'll be invited to do a paid test project with us. We have an extremely high bar for this position and want to find the perfect fit, mutually. We look forward to hearing from you.

Job Type: Full-time

Pay: From $200,000.00 per year

Application Question(s):

• What's the best email address for us to contact you for the next stage of the interview process?
• What prior experience / results do you have with marketing projects like the ones we've described? (Please be as specific / detailed as possible. We'd love to hear any stories of your success in similar roles.)
• Do you have a website, portfolio, or any links you can provide to marketing work you've personally built that you're especially proud of? (If not applicable just put NA).
• What's a contrarian belief you hold about marketing that most companies don't understand?
• Why are you the perfect person for this role? (Feel free to use this space to tell us anything else additional you want us to read while reviewing your application.)

Work Location: Remote