Business Development Representative

Job Title: Business Development Representative (BDR)

Location: Dallas, Texas (or Major Market on I-10/Florida Corridor/South to Miami)

Type: Full-time, Remote/Hybrid (Regional Travel Required)

Hardman Signs is a national leader in architectural signage and graphics. We design, manufacture, install, and service high-impact signage solutions for commercial properties, multi-family housing, healthcare facilities, parking garages, and more. We partner with leading construction companies and architectural design firms to bring signage visions to life—from concept to installation.

We are seeking a highly experienced Business Development Representative (BDR) to drive significant pipeline growth across our crucial Southern U.S. territory. The ideal candidate has a minimum of five years of demonstrated success in B2B sales development, a mastery of multi-channel prospecting, and the ability to autonomously manage a high-value territory. This role is instrumental in establishing executive-level relationships and contributing to our overall sales strategy.

Job Summary

This role is responsible for the top-of-funnel sales process, focusing on the identification, qualification, and initial engagement of prospective clients across the Southern U.S. The BDR will be accountable for meeting and exceeding ambitious targets for generating Sales Qualified Opportunities (SQOs) and securing meetings for the Account Executive team, specifically targeting major hubs like Dallas and key markets along the I-10 corridor toward Florida.

Essential Duties and Responsibilities

• Strategic Prospecting: Design and execute sophisticated, multi-channel outreach campaigns (cold calling, email, social selling) to successfully penetrate and secure meetings with complex, high-value target accounts.
• Executive Engagement: Successfully initiate and navigate discovery conversations with senior and executive-level decision-makers to uncover needs and qualify opportunities.
• Pipeline Contribution: Consistently meet and exceed demanding monthly and quarterly quotas for qualified opportunities and sales-ready meetings.
• Process Optimization: Proactively identify inefficiencies and contribute ideas to optimize and improve current prospecting techniques and overall sales development workflows.
• Territory Expertise: Maintain a comprehensive understanding of the business landscape and key growth drivers within the Southern U.S. territory to tailor messaging and targeting efforts.
• Collaboration: Work closely with Account Executives on target account planning and ensure a professional, seamless handoff of thoroughly qualified opportunities.
• Data Integrity: Maintain flawless, detailed documentation of all sales activities, prospect data, and pipeline status within the CRM platform (e.g., Salesforce).

Education and Experience

Required: Minimum of 5+ years of successful, progressive experience in a BDR, SDR, or similar B2B sales development role, with a focus on penetrating mid-market or enterprise accounts.

Preferred: Experience selling into the specific industries relevant to our business, and proven success working within a defined, regional territory spanning multiple states.

Knowledge, Skills or Abilities

• Strong Autonomy: Proven ability to manage a demanding, high-volume pipeline and execute complex prospecting strategies independently.
• Goal Orientation: Highly motivated, resilient, and focused on meeting and exceeding aggressive sales targets.
• Communication: Exceptional written and verbal communication, negotiation, and rapport-building skills.
• Technology Proficiency: Expert-level proficiency with CRM software (e.g., Salesforce) and advanced sales engagement and intelligence tools.
• Organization: Capacity to prioritize tasks, manage time effectively, and maintain extremely organized records of outreach and pipeline activity.
• Adaptability: Strong sense of urgency and ability to thrive in a fast-paced, dynamic sales environment.

Physical Requirements

Listed below are key points regarding environmental and physical demands of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

• Remaining in a stationary position, often standing or sitting for prolonged periods most of workday.
• Repeating motions that may include the wrists, hands and/or fingers most of workday.
• Occasionally you may lift or move items up to 40lbs.
• Normal setting for this job is office with responsibility to travel to trade shows, vendor storefronts or warehouses, and equipment manufacturers for demonstrations.

What We Offer

• Competitive salary based on experience
• 401(k) with company match
• Paid Time Off (PTO)
• Medical, Dental, Vision Insurance
• Aflac supplemental plans (Disability, Accident, Cancer, Hospital coverage)
• Opportunity to work with a growing team in a creative, entrepreneurial environment

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