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Digital Marketing Specialist
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Position Summary This position assists the Sr. Digital Marketing Specialist with ongoing content, updates and optimization of all health system websites and is an expert in the use of the systems Content Management System. The Digital Marketing Specialist supports the Sr. Digital Marketing Specialist with content coding for websites and ongoing metadata management, landing page creation and Intranet support as needed. The Digital Marketing Specialist collects, analyzes reports on analytic performance data monthly and assists with the creation of online forms, surveys, etc. This position is required to know best practice SEO techniques, keyword research and have the ability to write SEO friendly content as needed. This position is required to understand and implement user tracking systems for websites. The position will assist with the implementation and any on-going requirements of special software programs or applications. This position serves as back up for Sr. Digital Marketing Specialist in all duties as needed. Education Bachelors Degree in Mass Communication, Marketing, Journalism or other degree associated with Website Development, Digital Analytics and Online Content Management - Required Experience 2-3 Years Experience in management of web content and content management systems - Required Google Analytics, Google Webmaster Tools and Google Keyword tools - Required Editing in WYSIWYG content management systems - Required Coding HTML, CSS and for responsive websites - Required Proficiency in Adobe Photoshop, Premier Pro or similar programs - Required License & Certification None Required Core Job Functions Assists with maintaining and creating website content, landing pages and artwork as needed. Assists with SEO optimization, content coding, and ongoing metadata management. Collects, tracks, analyzes and reports on analytic performance data monthly and assists with the creation of online forms, surveys, etc. Assists PR and social media team as needed to ensure timely sharing of content. Assists with project management of new and existing online applications. Backs up the Sr. Digital Marketing Specialist or Digital Marketing & PR Manager as needed.
