Marketing Director

As a Marketing Director, you will be responsible for leading our marketing efforts in US market. You will oversee a diverse range of responsibilities, including but not limited to team management, strategic planning, campaign execution, and performance analysis. The ideal candidate will possess a proven track record of success in driving revenue growth and customer engagement through comprehensive marketing strategies. Key Responsibilities: Market Expertise:  Demonstrated experience working with women over 40 in the US market, understanding their needs, preferences, and behavior patterns. Team Management:  Proven ability to lead and manage a team responsible for the purchase of traffic in FB and Google ads with a budget of more than $200,000/month in the USA or Europe market. Funnel Development:  Built at least 3 successful funnels in different businesses with multiple stages, showcasing expertise in lead generation, product demonstration, and conversion optimization. Offer Creation:   Ability to craft compelling offers that incorporate key elements such as value proposition, urgency, guarantee, and bonuses, resulting in increased sales and customer satisfaction. LTV Optimization:   Implemented strategies that increased customer lifetime value (LTV) by 30% or more through targeted marketing initiatives and customer relationship management. Market Research:  Proficiency in planning and conducting marketing studies, audience polls, and hypothesis testing to inform decision-making and optimize sales funnels. Analytical Skills:  Strong proficiency in Google Analytics and other analytical tools to analyze data, derive actionable insights, and make data-driven decisions. Community Engagement:  Understanding of community management principles to foster relationships with customers pre-sale, enhancing brand loyalty and customer satisfaction. PR and Influencer Marketing:   Familiarity with PR campaigns and influencer marketing strategies, including contractor selection and collaboration to amplify brand reach and engagement. Content Strategy:  Ability to develop content strategies aligned with product and audience needs, identifying value propositions and creating or curating compelling content. Contractor Management : Experience in sourcing and managing contractors to achieve desired marketing outcomes efficiently and effectively. Email Marketing:   Proficiency in email marketing best practices, guiding an email marketer, and establishing benchmarks for success. Referral Programs:   Experience in building and analyzing referral programs to drive customer acquisition and retention. Team Leadership:   Previous experience managing a team of more than 10 people, fostering a collaborative and high-performing work environment. Department Building:   Experience in building a marketing department in a small company or startup, establishing processes, and driving growth initiatives. Performance Metrics:  Ability to develop and track performance metrics for all departments and positions, evaluating the impact of marketing efforts on overall business objectives. Positioning Development:   Demonstrated ability to develop positioning strategies from scratch, refining positioning based on market feedback and performance metrics. Qualifications: Bachelor's degree in Marketing, Business Administration, or related field. C1 English level proficiency.B1 Russian level proficiency.Track record of successful PR campaigns and influencer partnerships.Proficiency in content marketing, SEO, email marketing, and other digital marketing channels.Experience managing referral programs and achieving substantial profit growth.Previous leadership experience managing a team of 10 or more marketing professionals.Ability to develop and optimize processes for efficiency and scalability.Strong analytical skills with the ability to interpret data and make data-driven decisions.Proven experience in product positioning and market differentiation.Proven track record of success in a similar role, preferably in the relevant sector.Excellent communication, leadership, and analytical skills.Strong strategic thinking and problem-solving abilities.Ability to thrive in a fast-paced, dynamic environment.We offer: Work in international company with a focus on the US market. Opportunities for professional growth and performance-based income growth.Compensation in USD.Service agreement (requires individual entrepreneurship or self-employment status).Fully remote work format.Powered by JazzHR