Senior Director of Variable Marketing

TaxAct helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry. TaxWell is currently seeking a dynamic Senior Director of Variable Marketing to lead our marketing analytics efforts across paid search, paid social, and SEO, for all Taxwell websites, i.e. TaxAct, Drake Software and 1040.com. As a key member of our organization, you will report directly to the Chief Product Officer and play a critical role in driving data-driven decision-making to optimize marketing performance and drive business growth. Responsibilities Lead and manage our paid search, paid social, and SEO teams for all Taxwell websites, i.e. TaxAct, Drake Software and 1040.com, ensuring their effective functioning and growth. Provide strategic analytic insights and design action plans to enhance all aspects of our marketing efforts, including campaign performance, audience segmentation, conversion optimization, and ROI analysis. Develop our conversion algorithm models to improve our bidding and increase our ROAS efficiency. Develop testing methodologies to assess the incremental value of our programs. Collaborate with our partners such as Google or Bing to improve paid search and paid social programs. Generate regular reports and dashboards, synthesizing data from various sources to deliver actionable insights and recommendations to the marketing leadership team. Utilize analytics to inform marketing strategy development, conceptualize ideas, and justify business cases for marketing initiatives. Collaborate closely with cross-functional teams including Marketing, Product, and Analytics to align marketing efforts with overall business goals and objectives. Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics to drive continuous improvement and innovation. Requirements Minimum of 8 years of experience in a marketing analytics role, with a focus on digital marketing channels such as paid search, paid social, and SEO. Master's degree or MBA preferred, with a strong emphasis on statistics, analytics, and/or marketing. Proficient in data analysis tools such as Excel and Google Analytics, demonstrating expert-level capabilities. Exceptional analytical skills, including problem-solving, attention to detail, and clear communication of complex results. Demonstrated ability to work with large datasets and effectively utilize relevant processes and technologies. Proven experience in people management, with strong interpersonal and communication skills, enabling successful team management and collaboration. Ability to deliver insights with creativity and pragmatism, ensuring a clear understanding of the business implications. Independent thinker with the confidence to challenge conventional approaches. Proactive mindset with a hands-on and can-do attitude. Join TaxWell as our Senior Director of Variable Marketing and make a significant impact on our marketing strategy and business growth. If you possess a strong analytical background, exceptional leadership skills, and a proactive mindset, we invite you to apply and be part of our dynamic team. Comprehensive Benefits We offer a fun and collaborative work environment, competitive salary, outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, and 401(k) with company match. At TaxAct, we believe our work benefits from the diverse perspectives of our employees. As such, TaxAct welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. At TaxAct, you can expect a supportive, open, and inclusive atmosphere and a team that values your contributions. TaxAct is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, veteran status, and any other status protected under federal or state law. TaxAct considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to-know basis or as required by law. If you need assistance or accommodation due to a disability, you may contact us at or by calling 828-349-5703 extension 6049 to speak with a member of the HR Talent Acquisition team.