Franchise Field Marketing Consultant

21 hours ago

Plymouth Meeting, United States Zoom Drain Franchise Full time
Job DescriptionJob DescriptionJob Title: Franchise Field Marketing Manager

Department: Franchise Marketing
Reports to: Senior Director, Franchise Marketing

Position Summary:

The Franchise Field Marketing Manager is a hands-on marketing and business development coach dedicated to supporting Zoom Drain franchise owners. This role is designed to help franchisees optimize their marketing systems, business development efforts, and operational tools to drive lead volume, improve sales revenue, and strengthen local market presence. Additionally, this role is responsible for the successful marketing onboarding of new franchise locations, ensuring franchisees are well-trained, equipped, and prepared for a successful grand opening. While this is not a creative role, it requires a highly skilled marketer and coach with experience in business development (B2B), strong digital fluency, and exceptional interpersonal skills. A servant-first attitude, adaptability to various personality styles, and a thick skin are critical to succeeding in this position.

This role splits time between providing direct coaching and support to franchisees and supporting marketing operations. Travel requirements are up to 20%.

Key Responsibilities:Franchisee Coaching and Marketing Support:
  • Business Development Training: Coach franchise owners and their teams on local business development strategies, including networking, building relationships, and leveraging B2B opportunities to grow their customer base.
  • Marketing Guidance: Evaluate franchisees' marketing efforts and provide actionable recommendations for optimizing their systems to improve lead generation and sales performance.
  • Digital Marketing Expertise: Educate franchisees on the effective use of digital tools and platforms, including Google Performance Max, Google LSA, social media advertising campaigns, and local SEO, to maximize ROI.
  • Performance Metrics: Help franchisees analyze their marketing data, including lead quality, conversion rates, and campaign ROI, providing actionable insights to improve results.
  • Vendor Collaboration: Partner with preferred marketing vendors to ensure franchisees have access to effective, high-performing marketing solutions.
New Franchise Location Onboarding:
  • Training: Lead the marketing onboarding process for new franchise locations, training franchisees on the Zoom Drain way of marketing and business development.
  • Vendor Introductions: Introduce new franchisees to preferred marketing vendors and ensure their systems and campaigns are set up for success.
  • Grand Opening Support: Oversee all marketing deadlines and deliverables required for a successful grand opening, ensuring every aspect of the launch is aligned with Zoom Drain's standards.
Marketing Operations Management:
  • Support Desk Management: Oversee the Marketing Support Desk to provide prompt assistance to franchisees, troubleshooting issues and ensuring their marketing tools are functioning effectively.
  • Resource Development: Build and execute new marketing tools, strategies, and best practices to address emerging franchisee needs and align with Zoom Drain's growth objectives.
  • Asset Organization: Maintain the marketing intranet, ensuring all tools, resources, and assets are up-to-date, well-organized, and easily accessible.
  • Vendor Relationships: Manage relationships with preferred marketing vendors, holding regular meetings to ensure the delivery of high-quality services and solutions.
Qualifications:

  • Experience:

    • 5+ years in marketing or business development, with at least 2+ years in a customer-facing support or coaching role.
    • Familiarity with the home services or franchise industry is preferred.
    • Experience in B2B business development is a strong plus.

  • Digital Marketing Proficiency:

    • Deep understanding of digital platforms such as Google Performance Max, Google LSA, social media advertising, and local SEO.
    • Strong ability to analyze marketing performance metrics and translate data into actionable strategies.

  • Soft Skills:

    • Exceptional communication skills, with the ability to adapt to various personality styles and build trust with franchisees.
    • A servant-first mindset with the resilience to handle challenges while maintaining a focus on helping franchisees and the Zoom Drain brand succeed.

  • Organizational Skills:

    • Proven ability to manage systems, tools, and resources effectively to support marketing operations.
    • Strong attention to detail and ability to juggle multiple priorities.

  • Technical Skills:

    • Familiarity with CRM platforms (e.g., ServiceTitan), marketing analytics tools (e.g., Google Analytics), and lead aggregators (e.g., Angi, Thumbtack, Yelp).

  • Travel: Willingness to travel up to 20% to support franchisees on-site and participate in key marketing and business development initiatives.

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