CRM Senior Manager

9 hours ago

New York NY, United States ESPN Full time

ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across channel and reports into the Director, CRM. The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results. 

Partners cross-functionally to deliver best in class experiences to our fans by leveraging data and technology
Lead ESPN BET CRM strategy, partnering closely with internal cross-functional teams and PENN Entertainment’s CRM team
In partnership with Brand Marketing, lead and execute Fantasy campaigns across CRM channels. Oversee execution of complex campaigns, with varying audience criteria across email, in-app, web and CTV
Develops audience strategy and activation leveraging 0 and 1st party data
Leads segmentation strategies across multiple platforms (Adobe Campaign, Braze) and develop strategic plans to expand data and technology capabilities to improve our targeting and ultimately, our fan experiences
Implements and endorses operational efficiencies to reduce execution risk, streamline processes, and improve output
Guides team who will be responsible for QA’ing Email campaigns and trafficking in-app messages
Move ESPN forward by continuously evolving and advancing our CRM/segmentation capabilities (with data, technology, science, etc.)
Identifies needs in data, science, segmentation tools, resources, etc. Defines what data-science solution is best suited to meet the business need (i.e. business rules, scoring, inferred modeling, predictive modeling, personalization, etc.)
Works with analytical partners to manage testing plans that optimize audience selection, creative/messaging, frequency, sequencing, etc., Minimum of 7 years of audience and/or data strategy experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
Minimum of 2 years’ experience managing employees and leading teams
Act as subject matter expert on state of the data, audiences, technology
Learn new data and technology systems and maximize the value they can deliver
Manage complex relationships and negotiating with senior leadership to create alignment and influence leadership as needed
Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners
Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed
Experience with CRM technology and software capabilities
Experience in data querying/mining, data science, data analyst
Exposure to executives telling complex data and technology updates, in clear and compelling ways
Bachelor’s degree or equivalent in marketing or a related field


Master’s degree or equivalent in marketing or related field


#The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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