CRM Senior Manager

1 month ago

New York, United States ESPN Full time

ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across channel and reports into the Director, CRM. This position is located in New York, New York.

Departmental Summary:

The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results. 

Responsibilities:

  • Partners cross-functionally to deliver best in class experiences to our fans by leveraging data and technology
  • Lead ESPN BET CRM strategy, partnering closely with internal cross-functional teams and PENN Entertainment’s CRM team
  • In partnership with Brand Marketing, lead and execute Fantasy campaigns across CRM channels. Including but not limited to, Fantasy Football, Basketball, Baseball and Hockey 
  • Oversee execution of complex campaigns, with varying audience criteria across email, in-app, web and CTV
  • Collaborates with our ESP to implement and deliver highly personalized fan experiences
  • Develops audience strategy and activation leveraging 0 and 1st party data
  • Leads segmentation strategies across multiple platforms (Adobe Campaign, Braze) and develop strategic plans to expand data and technology capabilities to improve our targeting and ultimately, our fan experiences
  • Implements and endorses operational efficiencies to reduce execution risk, streamline processes, and improve output
  • Guides team who will be responsible for QA’ing Email campaigns and trafficking in-app messages
  • Move ESPN forward by continuously evolving and advancing our CRM/segmentation capabilities (with data, technology, science, etc.)
  • Identifies needs in data, science, segmentation tools, resources, etc. that enable better understanding of audiences, to power deeper segmentation and activation strategies
  • Defines what data-science solution is best suited to meet the business need (i.e. business rules, scoring, inferred modeling, predictive modeling, personalization, etc.)
  • Works with analytical partners to manage testing plans that optimize audience selection, creative/messaging, frequency, sequencing, etc., and proven ability to lead measurement process to determine results

Qualifications:

  • Minimum of 7 years of audience and/or data strategy experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
  • Minimum of 2 years’ experience managing employees and leading teams
  • Proven ability to:
    • Act as subject matter expert on state of the data, audiences, technology
    • Learn new data and technology systems and maximize the value they can deliver
    • Manage complex relationships and negotiating with senior leadership to create alignment and influence leadership as needed
  • Has a professional background in sports betting or a vested interest in the category
  • Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners
  • Proven success influencing leaders from other teams and organizations with audience prioritization
  • Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed
  • Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity

Preferred Qualifications:

  • Experience with CRM technology and software capabilities
  • Experience in data querying/mining, data science, data analyst
  • Exposure to executives telling complex data and technology updates, in clear and compelling ways
  • Strong knowledge or experience in the sports betting industry

Required Education:

  • Bachelor’s degree or equivalent in marketing or a related field

Preferred Education

  • Master’s degree or equivalent in marketing or related field

#ESPNMedia


The hiring range for this position in New York, NY is $108,404 to $145,420 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

  • Senior CRM Manager

    1 month ago

    New York, United States SourcePro Search, LLC Full time

    We are conducting a search for an accomplished Senior CRM Manager to join a leading law firm in New York. The ideal candidate will have at least 10+ years of experience in managing and enhancing office applications, with a focus on maintaining data integrity and quality in CRM software environments. Proficiency in Salesforce is a must, along with hands-on...

  • CRM Senior Manager

    6 hours ago

    New York, United States ESPN Full time

    p>ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across...

  • CRM Senior Manager

    2 days ago

    New York, United States ESPN Full time

    ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across...

  • CRM Senior Manager

    1 month ago

    NEW YORK, United States ESPN Full time

    ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across...

  • CRM Senior Manager

    5 hours ago

    New York, United States ESPN Full time

    ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across...

  • CRM Senior Manager

    2 weeks ago

    New York, NY, United States ESPN Full time

    ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across...

  • CRM Senior Manager

    2 weeks ago

    New York, NY, United States ESPN Full time

    ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across...

  • Retention & CRM Manager

    4 weeks ago

    New York, United States Harklinikken LLC Full time

    The Role As the Hårklinikken's Retention & CRM Manager you would be responsible for leading, developing and executing our overall customer relationship management (CRM) strategy across multiple geographies (US, Middle East, Denmark, Iceland, UK and EU). The ideal candidate will come from a fast-paced environment in the beauty or health & wellness industry...

  • CRM Senior Manager

    1 month ago

    New York City, NY, United States ESPN Full time

    ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across...

  • CRM Manager

    2 weeks ago

    New York, United States Syndicatebleu Full time

    Our client, a luxury brand, is looking to add a CRM Operations Manage to their team on a freelance basis, ASAP! This role is hybrid in NYC for 3 months with the potential to extend Responsibilities- Support daily maintenance and operations within the CRM, ensuring smooth user access and views.- Assist in configuring fields, dashboards, and basic workflows-...

  • CRM Manager

    1 month ago

    New York, United States Etro Full time

    ABOUT US:ETRO is a fashion house that has defined Italian style around the world since 1968. From research into textiles and attention to detail, ETRO creates luxury clothing and accessories for men and women, where passion for travel and sartorial tradition are the key concepts of every collection.Division: RetailRole: CRM ManagerReport: Regional Director...

  • CRM Manager

    4 months ago

    New York, United States Etro Full time

    ABOUT US:ETRO is a fashion house that has defined Italian style around the world since 1968. From research into textiles and attention to detail, ETRO creates luxury clothing and accessories for men and women, where passion for travel and sartorial tradition are the key concepts of every collection.Division: RetailRole: CRM ManagerReport: Regional Director...

  • CRM Manager

    3 months ago

    new york city, United States Etro Full time

    ABOUT US:ETRO is a fashion house that has defined Italian style around the world since 1968. From research into textiles and attention to detail, ETRO creates luxury clothing and accessories for men and women, where passion for travel and sartorial tradition are the key concepts of every collection.Division: RetailRole: CRM ManagerReport: Regional Director...

  • CRM Manager

    3 months ago

    new york city, United States Etro Full time

    ABOUT US:ETRO is a fashion house that has defined Italian style around the world since 1968. From research into textiles and attention to detail, ETRO creates luxury clothing and accessories for men and women, where passion for travel and sartorial tradition are the key concepts of every collection.Division: RetailRole: CRM ManagerReport: Regional Director...

  • Senior Marketing Strategist for Data-Driven CRM Leadership

    6 days ago

    New York, New York, United States ESPN Full time

    Job DescriptionAt ESPN, we're seeking an accomplished Career Manager - CRM and Customer Experience to spearhead our data-driven marketing strategy. With a proven track record in leading cross-functional teams, you'll be responsible for developing and executing cutting-edge customer relationship management (CRM) strategies that drive fan-centric lifecycle...

  • Email Marketing

    1 week ago

    New York, United States Healthyline Full time

    Job DescriptionJob DescriptionJob Description:HealthyLine is looking for an Email Marketing & CRM Manager with a specialization in health & wellness marketing to join our dynamic team. This role is crucial for leveraging sophisticated email marketing strategies and CRM management to drive customer acquisition, conversion, and retention. The ideal candidate...

  • Mid to Senior Level Microsoft Dynamics CRM Developer

    2 months ago

    New York, United States EX2 Outcoding Full time

    Become an Outcoder as a Mid to Senior Level Microsoft Dynamics CRM Developer We are looking for a mid-to Senior-Level Microsoft Dynamics Developer focusing on Microsoft Dynamics 365 CRM or Sales modules. The ideal candidate will have a strong background in customizing and configuring CRM or Sales solutions within Dynamics 365, including experience in...

  • Customer Success Manager

    3 months ago

    New York, United States CRM Force Full time

    About the job Customer Success Manager (Cybersecurity) CUSTOMER SUCCESS MANAGER - CYBERSECURITY Location: Remote (must currently reside in the United States) Visa: GC and USC only. No sponsorship available. Type of job: Full-time salary. No C2C. Compensation: Base salary + Performance Bonuses based on renewals, retention + company pays 100% of all...

  • Strategic CRM Leader for ESPN

    7 days ago

    New York, New York, United States ESPN Full time

    As a seasoned professional in audience and data strategy, you will lead the development of cutting-edge CRM strategies that drive fan engagement and loyalty. In this pivotal role, you will be responsible for overseeing the implementation of industry-leading data-driven approaches across various channels, including email, in-app, web, and CTV.The ideal...

  • CRM Intern

    2 weeks ago

    New York, United States Giorgio Armani Full time

    Giorgio Armani Internship Network Program Spring 2025The Armani Group is one of the leading fashion and luxury goods groups in the world today with 10,500 direct employees, 12 production plants and more than 2,704 boutiques in 60 countries around the world. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel,...