Marketing Manager

1 day ago

Farmington, United States Crystal Health Solutions Full time
Job DescriptionJob Description

Job Title: Marketing Manager

Department: Marketing & Communications

Reports To: Executive Team

Location: United States

About the Role

We are seeking a highly motivated and results-oriented Marketing Manager to lead and inspire our dynamic marketing team. The ideal candidate will be a strategic thinker with a passion for creating impactful campaigns that drive brand awareness, customer engagement, and business growth. This role requires strong leadership, excellent communication, and a proven track record of success in a fast-paced environment.

Responsibilities

  • Team Leadership & Management:

    • Lead, mentor, and develop a high-performing team of marketing professionals, including marketing specialists, coordinators, and graphic designers.

    • Set clear goals, objectives, and performance expectations for team members.

    • Provide regular feedback, coaching, and performance reviews.

    • Foster a collaborative and creative team environment.

  • Marketing Strategy & Planning:

    • Develop and execute integrated marketing campaigns across various channels, including digital, social media, email, content, public relations, and events.

    • Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.

    • Develop and manage the annual marketing budget.

    • Track, analyze, and report on key marketing metrics (e.g., website traffic, social media engagement, conversion rates, ROI).

    • Monitor industry trends and best practices to ensure marketing strategies remain current and effective.

  • Graphic Design Oversight:

    • Oversee the work of graphic designers, ensuring brand consistency and high-quality design execution across all marketing materials.

    • Provide creative direction and feedback on design projects.

    • Manage the design process, from concept to final production.

  • Content Marketing:

    • Develop and implement a content marketing strategy that attracts, engages, and retains target audiences.

    • Oversee the creation and publication of high-quality content, including blog posts, articles, white papers, case studies, and social media updates.

  • Public Relations & Communications:

    • Build and maintain strong relationships with media outlets and industry influencers.

    • Manage media inquiries and press releases.

    • Plan and execute public relations campaigns to enhance brand visibility and reputation.

  • Project Management:

    • Manage multiple marketing projects simultaneously, ensuring timely and successful completion.

    • Effectively prioritize tasks and manage deadlines.

    • Collaborate with cross-functional teams to achieve marketing objectives.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.

  • 5+ years of experience in a marketing management role, with a proven track record of success.

  • Experience leading and managing high-performing marketing teams.

  • Strong understanding of marketing principles, including digital marketing, social media marketing, content marketing, and public relations.

  • Excellent project management, organizational, and time management skills.

  • Strong analytical and problem-solving skills.

  • Excellent written and verbal communication skills.

  • Proficiency in marketing automation platforms, CRM systems, and marketing analytics tools.

  • Experience with graphic design principles and software (e.g., Adobe Creative Suite) is a plus.

To Apply

Please submit your resume and cover letter to Shellen@crystalhealthsolutions.com

Equal Opportunity Employer

Crystal Health Solutions is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Company DescriptionCrystal Health Solutions puts the future of chronic care management in your hands. We offer a comprehensive remote patient monitoring system and personalized support to help you take charge of your health between doctor visits. Our secure platform and easy-to-use devices keep you connected to your care team, allowing for proactive adjustments and improved health outcomes.Company DescriptionCrystal Health Solutions puts the future of chronic care management in your hands. We offer a comprehensive remote patient monitoring system and personalized support to help you take charge of your health between doctor visits. Our secure platform and easy-to-use devices keep you connected to your care team, allowing for proactive adjustments and improved health outcomes.

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