Marketing Intelligence, Campaign Planner
3 weeks ago
As a Campaign Planner, your strategic acumen and creative mindset will be instrumental in driving the success of our client’s marketing initiatives. In this pivotal role, you’ll conceptualize, plan, and execute innovative campaigns and incentive programs across multiple channels. Leveraging your expertise in marketing strategy, financial incentives, automotive pricing, and consumer behavior, you’ll craft strategies that resonate with target audiences and deliver exceptional results. Whether designing cutting-edge public and private offer incentive programs or creating multi-channel campaigns, you’ll ensure our client’s objectives are met with precision and impact.
The Organization: Marketing Intelligence
Latcha’s Marketing Intelligence organization comprises several key roles:
- Campaign Planners: They shape the success of current and future campaigns by identifying opportunities, conducting competitive research, and developing audience, channel, and creative strategies.
- Insights Analysts: In this role, you will analyze data, generate valuable insights, and provide recommendations to help clients make informed business decisions.
- Analytics Enablement Specialists: They design requirements for PowerBI dashboards and visualizations based on client and internal stakeholder needs. You’ll also establish best practices for analytic tagging and ensure the accuracy of tagging and reporting deliverables.
- Advanced Analytics: This team focuses on predictive modeling, including machine learning, natural language processing, and personalization.
About the Role
Are you a strategic storyteller and data-driven thinker with a passion for crafting innovative campaigns and impactful incentives that drive customer engagement and business growth? If you excel at blending creativity with analytical insights to create seamless customer experiences, we have an exciting opportunity for you
As a Campaign Planner, you’ll play a pivotal role in developing omni-channel strategies and multi-dimensional program plans that combine compelling marketing campaigns with effective incentive programs. Your expertise in automotive financial offers, audience segmentation, and channel strategies will guide the design of campaigns and incentives that resonate with target audiences and deliver measurable results.
In this role, you’ll collaborate with client engagement teams to understand objectives and translate them into actionable strategies that elevate the customer journey. Partnering with Insights Analysts, you’ll leverage data-driven insights to refine campaign goals and ensure alignment with business objectives. You’ll also take the lead in shaping national, dealer, and private offer incentives, integrating them seamlessly into marketing efforts to optimize performance and enhance the customer experience.
By uniting creative campaign planning with impactful incentive design, you’ll drive meaningful interactions that achieve our clients’ goals while enabling them to make data-informed decisions and refine their marketing strategies.
This isn’t just a job; it’s an opportunity to be a catalyst for innovation in the advertising industry, shaping the future of customer-centric marketing. If you're passionate about storytelling, creativity, and making a real impact, we invite you to join us on this exhilarating journey.
Responsibilities
As an individual contributor in the role of Campaign Planner, you’ll be responsible for the following key areas:
- Strategic Collaboration:
- Collaborate closely with Insights, Account, and Creative teams to develop comprehensive omni-channel campaign strategies aligned with campaign and client objectives.
- Work with client’s national incentives team on incentive plan management and creation.
- Assist our National and Dealer clients in adopting a more customer-centric approach when setting incentives.
- Utilize insights from both 1st and 3rd party analyses to develop and implement multi-channel customer programs that address key moments of need within the customer journey, focusing on core business KPIs.
- Identify and explore new approaches, methods, and channels for effectively communicating with diverse audiences.
- Present Tier 1 and Tier 3 sales offer strategies to clients for approval prior to development.
2.Audience Targeting and Management:
- Utilize historical data and insights to identify target audiences for incentive offers, ensuring precise targeting and maximum impact.
3.Omni-channel Campaign Execution:
- Lead the delivery of omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other relevant channels to enhance the customer experience.
- Development and implementation of campaign audience and channel journey workflows within the marketing platform, guaranteeing plans are executed as designed and aligned with client expectations.
- Partner with the internal content studio team to ensure appropriate creative as being connected to the campaigns.
Basic Qualifications
Automotive Incentive Planning Expertise:
- Demonstrated working knowledge of finance and incentive plan analysis, practices, principles, applications, and analysis methods within the automotive industry.
Client Relationship Management:
- Showcase a track record of success in managing client relationships and thriving in collaborative team environments.
Educational Background:
- Hold a bachelor’s degree in finance, marketing, business administration, or a related field, providing a solid foundation for strategic financial planning.
Work Experience:
- Possess a minimum of 4 years’ financial and incentive planning experience.
Desired Skills
Industry Expertise:
- Preferred experience in automotive dealership financial and/or leasing.
- Understanding of automotive industry-specific challenges and opportunities.
Quick Learning:
- Aptitude for rapidly grasping complex business operational concepts.
- Adaptability to changing environments and emerging trends.
Business Consulting:
- Ability to communicate findings and recommendations clearly and concisely.
- Strong strategic thinking and problem-solving capabilities.
Quick Learning:
- Aptitude for rapidly grasping complex business operational concepts.
- Adaptability to changing environments and emerging trends.
Business Consulting:
- Ability to communicate analytics findings and recommendations clearly and concisely.
- Strategic thinking and problem-solving capabilities.
-
Marketing Campaign Manager
2 weeks ago
Bloomfield Hills, Michigan, United States Predictive Strategies Inc Full timeJob Description:Predictive Strategies Inc is seeking a highly skilled and organized professional to fill the position of Integrated Marketing Campaign Coordinator. As an essential member of our team, you will be responsible for overseeing the execution of multi-channel marketing campaigns, including direct mail, email, and digital/social media initiatives....
-
Marketing Campaign Strategist
1 month ago
Spring Hills, Texas, United States Daily Grace Enterprises, LLC Full timeAbout UsAt Daily Grace Enterprises, LLC, we are passionate about equipping disciples to know and love God's Word.We are seeking a highly motivated Digital Marketing Specialist to join our team in Spring, TX.This is a full-time position with a salary range of $60,000-$70,000 based on experience.Job ResponsibilitiesAssists the Director of Marketing in creating...
-
Integrated Marketing Campaign Coordinator
2 days ago
Bloomfield Hills, United States Predictive Strategies Inc Full timeJob DescriptionJob DescriptionJob descriptionWe are seeking a creative, organized, and motivated professional to join Predictive Strategies as an Integrated Marketing Campaign Coordinator. In this role, you will oversee the execution of multi-channel marketing campaigns, including direct mail, email, and digital/social media, with a particular focus on...
-
Digital Marketing Operations Specialist
3 weeks ago
Farmington, Michigan, United States Shared Services Marketing Full timeAbout Shared Services MarketingHeadquartered in Farmington, Utah, our team provides strategic direction, creative, digital, and social media marketing solutions to drive strong results for Fortune 500 clients.We develop and execute strategic marketing, social media, and advertising programs to boost lead generation and agent recruiting for our partners. Our...
-
Marketing Campaign Coordinator Specialist
2 weeks ago
Bloomfield Hills, Michigan, United States Predictive Strategies Inc Full timePredictive Strategies Inc seeks a creative, organized, and motivated professional to join our team as an Integrated Marketing Campaign Coordinator.About the Role:The ideal candidate will oversee the execution of multi-channel marketing campaigns, including direct mail, email, and digital/social media, with a focus on direct mail initiatives. This role...
-
Marketing Campaign Coordinator
1 week ago
Bloomfield Hills, Michigan, United States Austin Benefits Group Full timeWe are seeking a highly skilled Marketing Campaign Coordinator to join our team at Austin Benefits Group. This role offers an estimated salary of $55,000 - $75,000 per year, providing hands-on experience in a fast-paced environment.About the Role:Assist in planning and executing marketing campaigns, driving business growth.Develop and curate compelling...
-
Marketing Specialist
19 hours ago
Farmington Hills, United States JobTarget Full timeDescriptionUrgent Care Marketing SpecialistWe are Independent Emergency Physicians, or IEP, a local, physician-owned multi-specialty practice group that is deeply ingrained in the community. With a commitment to excellence in patient care and a dedication to fostering strong connections with our employees, communities, and partners, we pride ourselves on...
-
Campaign Execution Specialist
2 weeks ago
Bloomfield Hills, Michigan, United States Predictive Strategies Inc Full timeJob DescriptionPredictive Strategies Inc is seeking a highly skilled Marketing Coordinator to join our team. In this role, you will play a crucial part in executing multi-channel marketing campaigns, including direct mail, email, and digital/social media initiatives.Responsibilities include analyzing prior campaign performance, reviewing USPS data, and...
-
Manager, Fundraising Campaigns
2 days ago
Farmington, United States CROHNS AND COLITIS FOUNDATION INC Full timeJob DescriptionJob DescriptionThe Crohn’s & Colitis Foundation is a non-profit, volunteer-fueled organization whose mission is to cure Crohn’s disease and ulcerative colitis and improve the quality of life for the children and adults affected by these diseases. Our work is dramatically accelerating the research process through our varied research...
-
Google Ads Campaign Specialist
1 week ago
Beverly Hills, California, United States Innovative Metrics Full timeAbout the RoleInnovative Metrics is seeking a highly skilled Google Ads Campaign Specialist to join our team. As a key member of our digital marketing team, you will be responsible for creating and managing Google/Bing search marketing campaigns to drive business growth. We are looking for a talented professional with expertise in Google/Bing ads platform...
-
Specialist, Content Marketing
2 months ago
Farmington Hills, United States H.W. Kaufman Group Full timeThe Digital Marketing team at H.W. Kaufman Group is seeking an individual who excels in creating high-quality content that engages target audiences, enhances brand awareness, and drives traffic to owned sources (email, web, social). This position will report to the Director, Content Marketing, and will play a key role in ensuring content is consistent across...
-
Director of Direct Response Campaigns
1 week ago
Beverly Hills, California, United States Innovative Metrics Full time**Company Overview:**Innovative Metrics has been building and scaling useful digital consumer products for over 20 years. Leveraging proprietary technology and strong brand recognition, we are a leader in the digital marketing industry.**Job Description:**We are seeking an experienced Digital Marketing Manager to join our team in Beverly Hills. The...
-
Marketing Manager
1 week ago
Farmington Hills, United States Vogrinc Search Group Full timeOutstanding opportunity for a Marketing Manager with an industry leading industrial products manufacturer. This person drives the marketing function for the organization, supporting the sales team with marketing materials, and ensuring the effective utilization of marketing content and channels to achieve business goals. The successful candidate will possess...
-
Marketing Manager
1 week ago
Farmington Hills, United States Vogrinc Search Group Full timeOutstanding opportunity for a Marketing Manager with an industry leading industrial products manufacturer. This person drives the marketing function for the organization, supporting the sales team with marketing materials, and ensuring the effective utilization of marketing content and channels to achieve business goals. The successful candidate will possess...
-
Senior Marketing Strategist
1 week ago
Farmington, Michigan, United States Entry Point Communications Full timeAbout the RoleWe are seeking a highly skilled marketing professional to join our team as a Senior Marketing Strategist. This role will be responsible for driving sales growth and expanding program use by consumer packaged goods manufacturers.The ideal candidate has a background in marketing, retail, and/or consumer packaged goods and is passionate about...
-
Client Marketing Manager
1 month ago
Farmington, United States Entry Point Communications Full timeJob DescriptionJob DescriptionWe are a digital marketing company that influences brand attitudes and product purchase decisions in neighborhood grocery stores, the modern medieval town square where people congregate weekly to buy their food, a necessity of life. We invented a “check in” kiosk—where shoppers simply identify themselves (scan their...
-
Digital Marketing Sales Strategist
1 month ago
Farmington, Michigan, United States Entry Point Communications Full timeUnlock Growth with Data-Driven PromotionElevate your marketing career at Entry Point Communications, a pioneering technology company revolutionizing in-store shopping experiences. We empower consumers to access targeted coupons using interactive touch-screen kiosks and mobile solutions.As a Digital Marketing Sales Strategist, you will play a pivotal role in...
-
Marketing Director
1 week ago
Woodland Hills, California, United States All American Detox Center Full timeAbout the RoleAs a seasoned marketing professional, you will lead our marketing efforts to drive growth and increase brand awareness for All American Detox Center. With a proven track record of developing and implementing successful marketing campaigns, you will be responsible for creating and executing comprehensive marketing strategies to promote our...
-
Marketing Manager
3 weeks ago
Farmington, United States Crystal Health Solutions Full timeJob DescriptionJob DescriptionJob Title: Marketing ManagerDepartment: Marketing & CommunicationsReports To: Executive TeamLocation: United StatesAbout the RoleWe are seeking a highly motivated and results-oriented Marketing Manager to lead and inspire our dynamic marketing team. The ideal candidate will be a strategic thinker with a passion for creating...
-
Leasing and Marketing Strategist
1 week ago
Farmington, Michigan, United States M SHAPIRO REAL ESTATE GROUP Full timeKey Responsibilities:Develop and execute comprehensive leasing and marketing strategies that exceed occupancy and revenue targets.Lead and mentor a team of Leasing Consultants, providing tailored training, ongoing support, and performance evaluations.Collaborate seamlessly with regional managers, property teams, and maintenance staff to ensure a seamless...