Specialist, Creative Strategy

3 weeks ago

New York, United States Influential Full time
Job DescriptionJob Description

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?

What we offer:

  • Remote company - work from home
  • Competitive compensation
  • Flexible time off with inclusive holiday benefits
  • Comprehensive medical, dental & vision insurance for employees
  • 401(k) matching
  • An awesome collaborative work culture, a diverse team, and more

Influential is seeking an experienced Specialist, Creative Strategy to lead creative ideation and oversee the production of dynamic campaigns. The ideal candidate will blend client objectives with insight-driven creativity, crafting impactful concepts that breathe life into creator campaigns. Fueled by a deep passion for influencer marketing, this position orchestrates the creative strategy from ideation to execution, working closely with creators to deliver top-tier creator marketing campaigns.

The Ideal Candidate will:

  • Develop creative concepts that differentiate the brand and resonate with the target audience.
  • Generate innovative and strategic ideas for campaigns across verticals that align with client objectives.
  • Determine the optimal media mix and social platform allocation for maximum impact.
  • Provide clear guidance to creative and creator teams, including Copywriters and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision.
  • Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
  • Develop key messaging and positioning that effectively communicates the brand's value proposition.
  • Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
  • Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
  • Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.
  • Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

Being a Specialist, Creative Strategy requires:

  • At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing.
  • You stay up-to-date on the latest trends and innovations in the social realm.
  • Comfortable navigating the nuances of developing creative ideation and strategy for a variety of brands.
  • You're an insanely strong communicator with presentation skills that command attention.
  • You must have strong writing skills…because you're going to write…a lot.
  • You have an eye for design/aesthetics.
  • You have a bias for action and don't wait to improve our team's output.
  • You're comfortable creating organization and processes where none may already exist.
  • Bachelor's Degree or equivalent experience.
  • Startup experience is strongly preferred.
  • Extremely proficient in Google Slides and PowerPoint.

Salary range:

$70,000 - $85,000

About Influential

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

Influential is an equal opportunity employer.

Privacy Notice for California Job Applicants

  • Creative Circle | Associate Director of Strategy

    5 days ago

    new york city (norwood), United States Creative Circle Full time

    Position OverviewOur agency client is looking for a full time Associate Director, Strategy to join their Healthcare Division. The Associate Director, Strategy will lead the development and execution of innovative marketing strategies to enhance brand positioning and drive business growth. This role involves collaborating with cross-functional teams to...

  • Digital Creative Lead

    2 weeks ago

    New York, New York, United States Movement Strategy Full time

    About Movement StrategyWe believe that what we put out into the world matters, and since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe...

  • Head of Creative Strategy

    1 week ago

    New York, New York, United States AEG Full time

    Vice President, CreativeAEG seeks a talented creative leader to spearhead its brand strategy and creative direction. As part of the Oak View Group team, this role will be responsible for driving the company's brand storytelling and creative architecture.The ideal candidate will have a strong background in creative design team leadership, with a proven track...

  • Creative Strategy Director

    6 days ago

    New York, New York, United States Lightricks Full time

    Job OverviewLightricks, a pioneering AI-first company, is revolutionizing the creation of visual content. With a mission to bridge the gap between imagination and creation, Lightricks aims to bring cutting-edge technology to the creative and business spaces. Our advanced AI photo and video generation models power our apps and platforms, including Facetune,...

  • Head of Growth Creative Strategy

    5 days ago

    New York, New York, United States Harry's Inc. Full time

    Job Title: Head of Growth Creative StrategyWe are seeking a highly skilled and experienced Creative Director for Performance Marketing to lead our growth creative strategy team. This is an exciting opportunity to join Harry's Inc. and contribute to the development of innovative marketing campaigns that drive business growth.About the Role:Salary Range:...

  • Creative Visual Content Specialist

    4 weeks ago

    New York, New York, United States healthybaby Full time

    Job Title: Creative Visual Content SpecialistWe are seeking an experienced Graphic Designer to join our team as a Creative Visual Content Specialist. This is a unique opportunity to transform our business strategy into creative content and develop branded visual elements that communicate ideas, inspire, inform, and retain our targeted customer audience.

  • Manager, Growth Creative Strategy

    3 weeks ago

    New York, United States Disability Solutions Full time

    ABOUT THE ROLEThe Manager of Growth Creative Strategy will be responsible for driving mid and lower funnel objectives for Peloton's Connected Fitness products and app through compelling digital creative strategies and experimentation plans. Our ideal candidate is someone who is dedicated to achieving desired outcomes and has a wealth of experience in...

  • Creative Director for Brand Strategy Development

    6 days ago

    New York, New York, United States ESPN Full time

    Job Title: Senior Marketing Creative LeadWe are seeking an exceptional Senior Marketing Creative Lead to lead the development of creative strategies for branded content and marketing campaigns within ESPN.About the Role:This leadership position is responsible for conceptualizing and developing innovative brand strategies, aligning with overall business...

  • Creative Campaign Specialist

    7 days ago

    New York, New York, United States Linqia Full time

    We are seeking a highly motivated Creative Campaign Specialist to join our team as a Senior Creative Strategist. As a key member of our team, you will be responsible for developing and executing creative campaigns for our clients.About the RoleThe ideal candidate has 5+ years of experience in creative agencies, social media platforms, or influencer marketing...

  • Brand Strategy Lead

    6 days ago

    New York, New York, United States Creative Artists Agency (CAA) Full time

    Job Summary:The Brand Consulting Strategy Director will play a pivotal role in shaping the creative vision of our clients, driving innovative marketing strategies that elevate their brand presence. With a focus on Sports, Entertainment, and Impact, this position demands expertise in developing data-driven solutions that capture the hearts and minds of...

  • Executive Creative Director

    4 weeks ago

    New York, United States Quirk Creative Full time

    Quirk Creative, ranked #3 Fast Company’s Most Innovative Workplaces, is an award-winning, WBE-certified advertising agency specializing in video-based campaigns for broadcast, digital, and social channels. We are a hybrid creative strategy and production agency, with our commercial directors in house. We’re looking for a full time Executive Creative...

  • Senior Creative Media Specialist

    7 days ago

    New York, New York, United States AXNY Group Full time

    AXNY Group is a leader in the fashion industry, offering a strong portfolio of widely respected brands including Aerosoles, Jones NY, Mudd, XOXO, White Mountain, Danecraft and Naturewell. Our brands span multiple categories which include fashion watches & jewelry, tech wearables, footwear, handbags & small leather goods, cold weather and fashion accessories,...

  • Creative Partnerships Manager

    7 days ago

    New York, New York, United States Creative Artists Agency (CAA) Full time

    About the JobWe are seeking a highly experienced Director - Experiential to join our team at Creative Artists Agency (CAA).Job Summary:This role will be responsible for developing and executing comprehensive event strategies to drive business growth, overseeing event production, and maintaining relationships with key stakeholders.Key Responsibilities:Develop...

  • Quirk Creative | Executive Creative Director | new york city, ny

    4 weeks ago

    new york city, United States Quirk Creative Full time

    Quirk Creative, ranked #3 Fast Company’s Most Innovative Workplaces, is an award-winning, WBE-certified advertising agency specializing in video-based campaigns for broadcast, digital, and social channels. We are a hybrid creative strategy and production agency, with our commercial directors in house. We’re looking for a full time Executive Creative...

  • Specialist, Strategy

    3 weeks ago

    New York, United States Influential Full time

    Job DescriptionJob DescriptionInfluential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.We are looking for team members who are thrilled by the idea of playing an...

  • Specialist, Strategy

    3 weeks ago

    New York, United States Influential Full time

    Job DescriptionJob DescriptionInfluential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.We are looking for team members who are thrilled by the idea of playing an...

  • Executive Director of Creative Strategy

    1 month ago

    New Munster, Wisconsin, United States Uline, Inc. Full time

    Job OverviewWe are seeking an Executive Director of Creative Strategy to oversee our powerhouse creative team. This individual will lead production of our award-winning catalog, collaborating with key business leaders to set merchandising and design direction for over 40,000 B2B products.

  • Creative Assets Specialist

    6 days ago

    New York, New York, United States PVE LLC Full time

    About the RoleWe are looking for a talented Creative Assets Specialist to join our Marketing Team in New York City. As a key member of our team, you will be responsible for creating high-quality visual assets that support our brand platform.Key ResponsibilitiesDevelop design templates using Adobe Creative Cloud and Microsoft Office Suites for teams across...

  • Digital Creative Specialist

    1 week ago

    New York, New York, United States IT Accel Full time

    We are seeking a skilled Digital Creative Specialist to join our team in New York. As a key member of our consumer-focused organization, you will play a crucial role in developing top-tier creative assets that drive business growth.Key ResponsibilitiesConceptualize and design engaging digital creative assets for CRM channels, aligning with the brand vision...

  • Creative Director Specialist

    1 month ago

    New York, New York, United States MullenLowe U.S. Full time

    At MullenLowe U.S., we're seeking a skilled Creative Director Specialist to join our team. As an expert in developing high-level, award-worthy concepts, you will present your work in live client presentations and ideate/execute unique creative styles.About the RoleThis is a hands-on position that requires collaboration with copywriters, creation of concepts...