Senior Creative Media Specialist
3 weeks ago
AXNY Group is a leader in the fashion industry, offering a strong portfolio of widely respected brands including Aerosoles, Jones NY, Mudd, XOXO, White Mountain, Danecraft and Naturewell. Our brands span multiple categories which include fashion watches & jewelry, tech wearables, footwear, handbags & small leather goods, cold weather and fashion accessories, beauty & personal care.
Fashion, Beauty & Lifestyle Advertising OpportunitiesWe are seeking a highly organized and experienced Senior Creative Media Specialist to bridge the gap between our paid media team and creative team. The primary focus will be on driving and managing creative strategies for our fashion, beauty, and lifestyle brands, ensuring all campaigns are aligned with brand objectives and driving toward established KPIs. The ideal candidate will be well-versed in creative best practices for major ad platforms such as Meta, TikTok, and Google Ads, and will have a keen eye for industry trends.
Key Responsibilities- Collaboration & Strategy Development: Partner with the Senior Growth Marketing Manager to develop strategies for key product promotions across paid media channels. Work cross-functionally with the merchandising team to understand new product releases and collection drops, and with the creative team to ideate and execute paid campaigns.
- Creative Ideation & Execution: Lead the ideation process for new advertising campaigns, ensuring alignment with brand guidelines and creative best practices across Meta, TikTok, and Google Ads. Work with the creative team to request new assets or update/retouch existing assets for important campaigns. Coordinate with the influencer team to gather influencer and UGC content for use in advertising campaigns. Ensure this content is optimized for engagement and performance.
- Project Management: Be the primary connector between the creative team and the paid media team, facilitating the smooth execution of campaigns. Oversee the creative project pipeline from ideation to execution by developing and managing campaign and creative briefs. Maintain organization of all creative files via Google Drive and Dropbox. Use Asana to manage tasks, content calendars, and creative request forms. Ensure creative assets meet technical specifications for all platforms, and oversee timely delivery of assets and approvals. QA ad previews before launch.
- Data Analysis & Insights: Regularly use Google Sheets/Excel for creative briefing, data analysis, and reporting. Track creative performance metrics to optimize campaign effectiveness and inform future creative strategies.
- Creative Performance Reporting: Take ownership of creative performance tracking, utilizing tools such as Google Slides to present insights to internal teams on a weekly basis. Work with the paid media team to optimize creative strategies based on CTR, CVR, ROAS, and other key metrics.
- Trendspotting & Innovation: Stay ahead of industry trends in the fashion, beauty, and lifestyle sectors, particularly on social platforms. Bring fresh ideas and innovative strategies to campaigns to maintain competitiveness and engagement.
This position requires a $65k - $80k annually salary, depending on experience, and offers the opportunity to work in a dynamic environment with a leading fashion company.
AXNY Group is committed to providing a collaborative and inclusive work environment that encourages professional growth and development. We believe in empowering our employees to achieve their full potential and contribute to our success. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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