Specialist, Strategy

3 weeks ago

New York, United States Influential Full time
Job DescriptionJob Description

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?

What we offer:

  • Remote company - work from home
  • Competitive compensation
  • Flexible time off with inclusive holiday benefits
  • Comprehensive medical, dental & vision insurance for employees
  • 401(k) matching
  • An awesome collaborative work culture, a diverse team, and more

Influential, is looking for a Specialist, Strategy & Analytics to drive the planning and execution of our campaigns with a focus on delivering a best-in-class campaign strategy. This role is responsible for identifying and driving account growth opportunities while fostering innovation that delivers on our clients' business goals. This role works directly with clients to define and distill their goals, create success metrics, and activate strategies in collaboration with their dedicated portfolio team.

In general, on a typical day you will:

  • Partner with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts
  • Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
  • Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
  • Ensure account media plan, messaging and measurement approach aligns with the account strategy and client's business goals
  • Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client's KPIs to achieve successful business outcomes
  • Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success
  • Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions and execution leads that outlines short and long term strategies with tactical plans for driving business growth
  • Leads the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media
Being a Specialist, Strategy & Analytics requires:
  • Bachelor's degree or equivalent experience
  • 3+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles
  • Forward-thinking with a balance of strong analytical skills and creative thinking.
  • Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite
  • Expertise in media planning / syndicated research tools such as YouGov, GWI, Helixa, and Simmons
  • Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
  • Experience with survey design and quantitative survey analysis for audience segmentation and insights
  • Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
  • A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders
  • Ability to set up efficient and effective processes and manage and meet deadlines.
  • Strategic thinker with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment.
  • Proven success developing and implementing new, innovative ideas.
  • A customer-centric, analytical and ROI based approach to all decision making.
  • Demonstrated success in leveraging data and insights to inform business decisions and achieve broad buy-in of strategic initiatives.
  • Proven ability to successfully work with and guide senior-level clients and internal portfolio teams
  • Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing
  • Strong presentation skills and the ability to articulate and apply strategic thinking
  • Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
  • Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube
  • Stay up to date on the latest trends and innovations in the social realm
  • Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists

Bonus points if:

  • Experience at a marketing-tech, media start-up, or agency.
  • You're passionate about social media and/or influencer marketing

Salary range:

$70,000 - $90,000

(dependent on candidate's related work experience, subject matter expertise, and work location)

About Influential

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

Influential is an equal opportunity employer.

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