Product Marketing Lead

2 days ago

Jessup, United States Tate Inc. Full time
Job DescriptionJob Description

Job Title: Product Marketing Lead

Type: Full-time

Reporting to: Director of Marketing

Location: Jessup, MD

About Us

At Tate we are passionate about everything we do. Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions, for over 60 years. We have expanded our manufacturing footprint across the US, Europe, Australia and are excited to have opened a new 287,000 sq. ft. manufacturing site in St. Paul, Virginia, and an additional 40,000 sq ft of manufacturing at our site in Belgium in Q1 2024 alone.

Our experienced team is expanding, and we are excited about our fresh, dynamic, and inclusive team of experts working collaboratively on projects, as we continue to stay ahead of the data center revolution. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and our business remains committed to developing lower carbon, sustainable solutions, in keeping with our 10-year Planet Passionate sustainability strategy. We are excited to potentially welcome you as part of our team. Together, let's shape the future of data center infrastructure with innovation, excellence, and a passion for sustainable growth.

About the Role

Product Marketing Lead will develop and execute marketing strategies that drive market share and enhance brand awareness. You will work closely with the sales, engineering, and R&D teams to create compelling sales and marketing campaigns highlighting our products' unique features and benefits.

The ideal candidate will have experience in the data center industry and enjoy working in a fast-paced environment focusing on the product but also the ability to support the sales team and company with go-to-market strategies.

What You’ll Do

  • Product Launches: Plan and execute successful product launches, including the development of marketing collateral, sales tools, and promotional activities.
  • Content Creation: Develop engaging content for various marketing channels, including brochures, case studies, website content, social media, and presentations.
  • Sales Support: Provide the sales team with the necessary tools and training to effectively sell our products, including product demonstrations and technical support.
  • Brand Management: Ensure consistent messaging and branding across all marketing materials and channels.
  • Customer Engagement: Build and maintain strong relationships with customers, industry partners, and influencers to promote Tate’s products.
  • Performance Metrics: Track and analyze marketing campaign performance, making data-driven decisions to optimize results.
  • Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and strategy.

Additional Expectation

  • Remain compliant with the Code of Conduct and Policies which includes the Kingspan Group Compliance Policy.
  • Ensure that all duties related to product compliance are adhered to in accordance with the Product Compliance Policy, Laws, Regulations, and market demands.
  • Responsible for all tasks to achieve compliance goals and demands of the Compliance Management System.
  • Must raise concerns related to the Compliance Management System to their supervisor, manager, or any member of the Leadership Team, or through the confidential whistle blower service.

What You’ll Bring

  • BS in Marketing/Digital Marketing or equivalent experience in a Marketing / Product / Specifications role in the data center or construction industry.
  • Minimum of 5+ years in an agency or in-house marketing team.
  • Experience executing campaigns via Salesforce would be ideal but not essential.
  • Excellent written and verbal communication skills.
  • Must possess a positive 'can-do' attitude and be a collaborative team player, eager to jump with flexibility for some travel as and when required.
  • Be a leader with the ability to effectively communicate and influence others.
  • Excellent attention to detail.
  • Must be a self-starter, able to self-manage as projects are assigned.
  • Reporting to and supporting the Director of Marketing, the role will be diverse and dynamic. Interpersonal skills are critical, demanding collaboration across teams, suppliers, and agencies.
  • Excellent time management, organization skills, and the ability to be flexible and creative.

Employee Benefits

  • Career Scope and Advancement: As we grow, new positions and career opportunities arise, offering accelerated paths for the right candidates, locally and globally.
  • World of Wellness Philosophy: We empower you to take charge of your health and well-being. You’ll have access to a wide range of medical, dental, and vision benefits, along with personalized guidance from a “Health Advocate.” We also offer other supplemental options, including 401k, legal, disability, and theft insurance, to ensure your financial wellness.
  • Corporate Social Responsibility: Through Planet Passionate we are determined to reduce our manufacturing carbon (CO2e) emissions to as close to zero as technically possible, together with halving carbon intensity in our primary supply chain. We are very involved in our community, and you will have ample opportunities to support us in creating a better world.
  • Skills Development: Given the dynamic pace of our business and a strong collaborative environment, your new role will be diverse and multifaceted – allowing you to be more versatile and develop a broader skill set.
  • Mentorship and development: At Tate, we don’t believe in hierarchy, we work together as one team for one common goal. You will have access and exposure to our senior leaders and experts for learning in your role, and additionally mentorship for the future.
  • Culture: We have a great team culture, highly collaborative, supportive and social. Together we innovate, collaborate, take ownership and strive for excellence.

Tate is an equal opportunity employer. We welcome applicants from all backgrounds and do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected status. Come aboard as we champion diversity and inclusivity in the workplace

Stay connected with us on LinkedIn for insights into life at Tate. Join us in our mission to make a difference through exceptional solutions.

#IND123

#ZR

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