Product Marketing Lead

12 hours ago

Jessup, United States Tate Inc. Full time
About the Role

As a Product Marketing Lead at Tate Inc., you will be responsible for developing and executing marketing strategies that drive market share and enhance brand awareness for our data center infrastructure solutions.

You will work closely with the sales, engineering, and R&D teams to create compelling sales and marketing campaigns that highlight the unique features and benefits of our products.

Key Responsibilities
  • Plan and execute successful product launches, including the development of marketing collateral, sales tools, and promotional activities.
  • Develop engaging content for various marketing channels, including brochures, case studies, website content, social media, and presentations.
  • Provide the sales team with the necessary tools and training to effectively sell our products, including product demonstrations and technical support.
  • Ensure consistent messaging and branding across all marketing materials and channels.
  • Build and maintain strong relationships with customers, industry partners, and influencers to promote Tate's products.
  • Track and analyze marketing campaign performance, making data-driven decisions to optimize results.
  • Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and strategy.
Requirements
  • BS in Marketing/Digital Marketing or equivalent experience in a Marketing/Product/Specifications role in the data center or construction industry.
  • Minimum of 5+ years in an agency or in-house marketing team.
  • Experience executing campaigns via Salesforce would be ideal but not essential.
  • Excellent written and verbal communication skills.
  • Must possess a positive 'can-do' attitude and be a collaborative team player, eager to jump with flexibility for some travel as and when required.
  • Be a leader with the ability to effectively communicate and influence others.
  • Excellent attention to detail.
  • Must be a self-starter, able to self-manage as projects are assigned.
  • Reporting to and supporting the Director of Marketing, the role will be diverse and dynamic. Interpersonal skills are critical, demanding collaboration across teams, suppliers, and agencies.
  • Excellent time management, organization skills, and the ability to be flexible and creative.
What We Offer
  • Career scope and advancement opportunities as we grow and expand globally.
  • A comprehensive benefits package, including medical, dental, and vision benefits, as well as 401k, legal, disability, and theft insurance.
  • Opportunities to support our corporate social responsibility initiatives, including reducing carbon emissions and promoting sustainability.
  • Mentorship and development opportunities to help you grow and succeed in your role.
  • A collaborative and inclusive team culture that values diversity and inclusivity.

Tate Inc. is an equal opportunity employer, committed to diversity and inclusivity in the workplace. We welcome applicants from all backgrounds and do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected status.

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