E-Commerce Marketing Manager

2 months ago

Orange County, United States XR LLC Full time
Job DescriptionJob Description

 

The E-commerce Marketing Manager will be responsible for leading, developing and executing marketing strategies to increase online sales and drive customer engagement.  The E-commerce Marketing Manager will have a strong background in e-commerce marketing, focusing on driving traffic and increasing sales and growth through various channels such as SEO, SEM, email marketing, PPC, social media, content marketing, and optimizing e-commerce platforms (Shopify).

 

Responsibilities: 

·          Create and execute digital marketing strategies and campaigns, including email marketing and content marketing.

·          Manage and optimize online store promotions aligned with the overall sales strategy while providing the best online shopping experience by overseeing the creation of effective product listings.

·          Monitor and analyze website analytics, PPC, and KPIs, identify areas of improvement, make data-driven recommendations to improve performance, and achieve sales goals and revenue growth.

·          Collaborate with cross-functional teams, including product development, customer service, and creative, to ensure a cohesive brand experience across all touchpoints.

·          Collaborate with development teams to ensure projects are meeting deadlines and deploying on schedule.

·          Manage the company’s Shopify stores, including product listings, promotions, and site content to improve site performance, conversions, and features.

·          Actively improve site merchandising to ensure the sites, product presentation and upsell and cross sell opportunities are best in class.  

·          Conduct market research and stay up-to-date with industry trends, best practices, and emerging technologies, and provide recommendations for new initiatives and improvements.

·          Analyze social media accounts for further opportunities.

 

 

Requirements:

 

·          Must be comfortable viewing adult imagery and videos daily, with the ability to hold, describe, and professionally discuss adult and sexual wellness products.

·          Bachelor’s degree or equivalent experience in marketing or related fields.

·          5+ years of proven e-commerce marketing and leadership experience

·          Proven track record of driving and increasing sales through various digital channels.

·          Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

·          Strong experience in leadership and project management with the ability to inspire, create, and maintain a positive climate to meet department and company objectives.

·          Experience managing and optimizing Shopify e-commerce platforms

·          Strong knowledge of web user tracking and analytics with experience utilizing Google Analytics or similar web analytics platforms.
Social Media experience a plus, but not mandatory.

·          Strong project and process management experience in A/B testing, development, site optimization, quality control, and error reduction.

·          Excellent written and verbal communication skills with experience developing and executing marketing campaigns and strategies.

·          Strong knowledge of best practices and top-performing applications to enhance site performance.

·          Ability to work in a fast-paced environment, manage multiple projects simultaneously, and prioritize effectively.

·          Passion and commitment to e-commerce and technology

 

Company DescriptionXR, LLC. is a leading sexual wellness and adult novelty company that is committed to providing high-quality products and services to our customers with a focus on enhancing our customers’ sexual experience and promoting sexual wellness safely and enjoyably.Company DescriptionXR, LLC. is a leading sexual wellness and adult novelty company that is committed to providing high-quality products and services to our customers with a focus on enhancing our customers’ sexual experience and promoting sexual wellness safely and enjoyably.

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